ImageWelcome to Verdigris. This site provides information about environmental initiatives for the international printing community. It has a range of articles and reference links for printers, publishers, technology providers and anyone else who’s interested.

Articles cover all sorts of topics from explaining the basics of carbon footprinting for printers, to describing how individual printing companies are doing their bit to minimise their impact on the envrionment. This is an educational site that includes reference material and links to industry associations and environmental organisations around the world.

Show Me the $92 Trillion!

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

It’s amazing what money and motivation can do, especially when investors’ funds are at stake. The Climate Disclosure Project (CDP) helps 767 investment companies managing US$92 trillion in assets to assess the risks of climate change to their portfolios. The bottom line is understanding how environmental factors influence risks that could negatively impact money and its performance. Risk factors include such things as greenhouse gas emissions, energy, water use and investments into infrastructure and how they improve or impede economic competiveness. With so much money at stake you can be pretty sure that every effort will be made to protect these companies’ investments. Even better, the CDP estimates that carbon reduction initiatives generate a 33% return, which it values at $15 billion worldwide.

Danes Pressing (or not) Ahead

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

We’ve heard back from the Danish government on why they think taxing print is a good idea. But their response raises more questions than it answers and exemplifies one of the fundamental problems facing environmental questions: ignorance.

The Green Climate Fund

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

In much of the developing world no one seems to care much about pollution. In Beijing recently the government hosted the Asia Pacific Economic Conference. It wanted to show Beijing, a fascinating and strangely beautiful city, at its best. To help international leaders to breathe, the government gave workers five days off, shut down the factories and only allowed cars on the road on alternate days according to whether they had odd or even number plates. The result was clear blue skies and air you could inhale without coughing, proving that motivation is the biggest driver for change. Once the guests had gone, it was back to the normal dense stench.

Taxing Times

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

In January Danish Members of Parliament (MPs) will vote on draft legislation to tax commercial print. The tax will make print cost 25-50% more and is being imposed to discourage print’s use, on the basis that it is bad for the environment. If it goes through, this tax will severely damage Danish businesses and according to the Danish printers’ trade body cost some 600 print and supply chain jobs. The Danish printer’s association is working hard to educate the people involved, however they have had limited success so far. It seems that the potential income for the government trumps arguments for print’s sustainability, the need to keep people employed and for businesses in the media supply chain to thrive.

What Do Downton Abbey and the Cloud Have in Common?

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

Computing used to be something we all paid attention to and mostly understood. We knew what processor powered a Mac or a PC or a server, and we completely got the difference between Ethernet and IBM’s Token Ring for instance. It was long ago, but in years gone by understanding the network and computing platform was vital for efficient prepress. It was part of how we improved processes and kept costs down, and because it was part of a rolling investment it was an important contributor to improving print’s environmental impact.


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