ImageWelcome to Verdigris. This site provides information about environmental initiatives for the international printing community. It has a range of articles and reference links for printers, publishers, technology providers and anyone else who’s interested.

Articles cover all sorts of topics from explaining the basics of carbon footprinting for printers, to describing how individual printing companies are doing their bit to minimise their impact on the envrionment. This is an educational site that includes reference material and links to industry associations and environmental organisations around the world.

Stepping Back to Step Forward

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

Sometimes it’s a good idea to take a step back and look at things from the outside. Within the graphics industry we can be proud of the fact that our environmental impact is relatively benign, because we can recycle so much of our consumables and output. Complacency won’t do however. We need to be far more aggressive in understanding our environmental impact and what we can do to become more accountable. What would an outsider see?

Environmental Laws

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

We recently received a 43 page document outlining environmental legislation that applies to printing companies. It was for one single country with around 7,000 printing companies! Reading through this lengthy document it becomes clear that legislators are working hard to protect us all from pollution and related nastiness. The law is working hard to keep the world a safe and pleasant place, a place with a future. But the law also seems to be working hard to slow business down and make it less productive, by clogging up the wheels of commerce with red tape. It distracts us from paying attention to our customers and from the daily grind of generating revenue, of producing goods and providing services.

Doing It

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

It’s been about a month since the COP 21 meeting in Paris came to a close. The agreement adopted is now being drafted into a formal document that will be available in April for countries to sign. 196 countries were involved in drafting the goals for responding to climate change. The most significant was the commitment to hold global temperature increases to less than 2º C above “pre-industrial” temperatures. What happens next matters almost more than the agreement itself, but do we know what to expect? And will it make much difference to the printing and publishing industries?

Spotters Guide to Greenwashing

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

It’s everywhere and it’s pernicious. Greenwashing, the cloaking of a marketing intent in the language of sustainability and environmental awareness, is on the rise. Greenwashing undermines the credibility of those doing their best to develop sustainable media businesses. Worse still it is downright lazy and irresponsible, especially where large companies are concerned.

Sounding Out Instruments for Growth

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Striking a balance between growth and environmental responsibility is far from easy. Part of why it is so hard, is that there are so many different perspectives on sustainability. Some organisations treat it rather frivolously, as if the environment is a passing trend. Others go to the other extreme, appearing to want to turn the clock back to some bucolic pre-industrial age. Neither will get us very far, so achieving growth in an environmentally sustainable context requires more nuanced thinking.


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