Welcome!

ImageWelcome to Verdigris. This site provides information about environmental initiatives for the international printing community. It has a range of articles and reference links for printers, publishers, technology providers and anyone else who’s interested.

Articles cover all sorts of topics from explaining the basics of carbon footprinting for printers, to describing how individual printing companies are doing their bit to minimise their impact on the envrionment. This is an educational site that includes reference material and links to industry associations and environmental organisations around the world.

Going for 100% Renewable Energy

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

The splintered nature of modern communications has encouraged ever more people to become eco warriors of one sort or another. But these fragmented efforts are really not much good, because they are largely uncoordinated or aligned. Far better to get the world’s biggest companies to commit to ambitious global campaigns. Graphics professionals can do their bit by supporting projects such as RE100, a collaborative, global effort that brings together businesses committed to 100% renewable electricity.

Calculating cost per printed page

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

It’s the thing that appears to matter most for companies considering an investment into digital printing, be they printers or print buyers. It’s the primary reason why offset continues to command such a healthy lead over digital printing. But calculating the cost per printed page is also the thing that is least understood and most fraught with ambiguity. If we are to fully understand the environmental aspects associated with print so that we can mitigate their impacts, we need a common basis for calculating cost per page.

Beware False Prophets

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

When it comes to claims relating to environmental certifications, always question the source. There has been a glut of announcements recently by manufacturers claiming that their products are certified to international standards. One ink company is offering products that meet the Cradle to Cradle standard, a standard which has been invented by a group in California called the Cradle to Cradle Products Innovation Institute which sounds very impressive. This unaccredited organisation provides its own certification for products, thereby helping companies to demonstrate to customers and regulators that they are committed to sustainability. The Cradle to Cradle Products Innovation Institute’s reference document is one of its own invention and is based on continual improvement. In this respect it is much like ISO 9001, the international quality management standard but that is where the similarities end.

Retail Sector Setting the Scene

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

Marks & Spencer, a global retailer best known for knickers, socks and divine foods, has recently reported on progress with its Plan A. The 107 environmental commitments enshrined in this plan were originally outlined in 2014, with a goal of achieving them all by 2025. So far 64 have been achieved with a further 25 on track, 11 lagging and six apparently abandoned. The global graphics industry has many reasons to engage with Marks & Spencer from signage and packaging, through to commercial print applications, so being aware of Plan A might help when bidding for new business or striving to hold on to existing work.

Pushing Ahead with Deinking

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

The work on ISO 21331, the ISO standard for assessing the deinkability potential of printed matter, is mired in industry politics. However the market really doesn’t care a jot and is moving on regardless. This is a problem for the maneuvering politicians in the paper industry because it means that the market is shifting further away from current practises. The most visible example of this is the work digital press manufacturers are doing on deinking. There are now at least six digital press manufacturers working on new approaches to deinking in order to ensure that digital prints are recyclable.

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