ImageWelcome to Verdigris. This site provides information about environmental initiatives for the international printing community. It has a range of articles and reference links for printers, publishers, technology providers and anyone else who’s interested.

Articles cover all sorts of topics from explaining the basics of carbon footprinting for printers, to describing how individual printing companies are doing their bit to minimise their impact on the envrionment. This is an educational site that includes reference material and links to industry associations and environmental organisations around the world.

Kodak issues a call to action to the industry with sustainability white paper

Paper authored by Laurel Brunner, Managing Director of Digital Dots Limited

EYSINS, SWITZERLAND, May 7 – Kodak has issued a white paper, entitled Process Efficiency for Improved Sustainability, specifically targeted at print companies looking to use technological innovation to implement significant environmental and financial efficiencies within their print offerings and capabilities. The release of the white paper was marked with a presentation by Laurel Brunner, the author of the paper, at Kodak’s state-of-the-art plate manufacturing plant in Osterode, Germany.

Making a Difference is Harder than it Looks

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

The first ever United Nations Environmental Assembly (UNEA) recently took place in Kenya’s capital, Nairobi. This was a lofty affair, attracting environmental ministers from over 180 countries, plus officials from governments and public bodies, economists and others to talk about saving the planet. Again.

Numbering some 1200 people, they discussed a range of problems, such as the illegal trade in wildlife, and sustainable consumption and production. High on the list was environmental rule of law, which energy intensive industries such as printing should take an interest in. Regulation is coming one way or another, that much is clear.

Building Data Trails

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Environmental impact reporting is not yet regulated nor is it common that companies come clean on their vulnerability to green rules. But that is starting to change as regulation and consumer pressures get more onerous. Recently one of the world’s biggest companies, Exxon Mobile, has come under shareholder pressure to be more open about its environmental liabilities and risks. Exxon is one of a rising number of companies in the energy sector who are informing shareholders about how they plan to adapt to new energy systems, systems that are not necessarily based on high carbon fuel sources. This is about disclosing risk, but it is interesting for other reasons: it shows that shareholder pressure can work; it shows that large oil and gas companies are taking seriously climate change and the need for environmental accountability.


medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

The argument of print versus digital media is an empty one. Since the first characters were carved into clay and stone, we have expanded our range of media channels in order to improve communications efficiency. The marriage of print and broadcast media has been long, happy and fruitful. The addition of direct mail and billboards to the family has been even more effective for brand development and market awareness. Add digital media to the mix and the whole proposition gets turbo-charged.

Managing Waste and Recycling

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

You may not be based in the European Union (EU), but you can still benefit from some of its ideas, even the whacky ones. In fact pinching the ideas without being bound by EU implementation and compliance rules is probably a better option for many countries and businesses. The latest interesting EU idea we’ve come across is the Waste Framework Directive (WFD). The WFD outlines how local authorities, councils and the like should, wherever technically, environmentally and economically practical (TEEP,) collect the four main recyclable materials: paper, metal, plastic and glass. You can already see how much of an information thicket this is turning into for EU member states, but unlike non-EU countries, they have no choice.


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