Welcome!

ImageWelcome to Verdigris. This site provides information about environmental initiatives for the international printing community. It has a range of articles and reference links for printers, publishers, technology providers and anyone else who’s interested.

Articles cover all sorts of topics from explaining the basics of carbon footprinting for printers, to describing how individual printing companies are doing their bit to minimise their impact on the envrionment. This is an educational site that includes reference material and links to industry associations and environmental organisations around the world.

Miraclon’s PureFlexo making flexography more sustainable

medium_2015_Laurel B.jpgThe Verdigris blog by Laurel Brunner

Miraclon, home of Kodak Flexcel Solutions, has introduced PureFlexo Printing, a next generation technology for flexographic printing. PureFlexo expands the operating scope for flexo. Print providers and their customers now have much more flexibility in choosing printing methods. PureFlexo printing is designed for printing wide web solvent inks on films and provides unprecedented control over ink spread and dot gain. This means fewer press stops, say for cleaning plates where ink has built up, and a more stable, predictable and consistent process. For brand owners PureFlexo ensures that flexo printing is more reliable and delivers stable quality.

Partnership is the way forward

Laurel-2018.jpgThe Verdigris blog by Laurel Brunner

There are many lessons being learned as the pandemic starts to loosen its grip in developed economies. One of the most important when it comes to sustainability in the graphics industry, is the need for more partnerships. Partnerships in this business come in many shapes and sizes. Agfa has a model of selling just the coatings to its plate customers, with Agfa handling the aluminium recycling for them. The World Land Trust works with paper makers to “carbon balance” the carbon impact of their products.

Money’s what I want

medium_laurel2015.jpgThe Verdigris blog by Laurel Brunner

That line from Randy Newman’s song probably resonates for most graphics businesses, as well as their supply chains. Money is vital to keep businesses going, but it is also coming to the forefront of efforts to tackle climate change. We have long argued that environmental impact mitigation and sustainability will only move up the agenda if there is a financial interest in such moves, so the UN’s Net-Zero Asset Owner Alliance is good news. For the majority of firms in the graphics business this will basically be a very big yawn. But as consolidation continues apace in the printing and publishing industries, especially as the pandemic bites deeper, large companies looking for large investments, would should take heed.

Polyvinyl Chloride (PVC) Banners on their way out

medium_2015_Laurel B.jpgThe Verdigris blog by Laurel Brunner

We’ve known for a while that PVC is a seriously uncool material to print on, but there is still an awful lot of it about. Despite the environmental nastiness of PVC, which cannot be recycled, it works extremely well in many print applications mainly because it is cheap. Banners particularly are often printed on PVC for indoor and outdoor use. They are strong, durable, lightweight and weather resistant, so they are still widely used and plenty of printers are available to produce them. But not for long.

Augmented reality in printed packaging

Laurel-2018.jpgThe Verdigris blog by Laurel Brunner

A few years ago there was a bit of a buzz around intelligent packaging. The excitement was based on the fact that with the addition of printed electronics and an online connection, packaging and food processing would be revolutionised. Smart packaging would use near-field communications to be more efficient and more engaging. The package would warn you if the food was going off, or it would tell the retailer the rate of sales, or the most popular time of day for sales. There was even an argument that claimed such packaging was more environmentally friendly, because it could cut food waste. In fact it might discourage shoppers to know that according to an electronic sensor a piece of beef was on the turn, rather than being well hung.

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