Welcome!

ImageWelcome to Verdigris. This site provides information about environmental initiatives for the international printing community. It has a range of articles and reference links for printers, publishers, technology providers and anyone else who’s interested.

Articles cover all sorts of topics from explaining the basics of carbon footprinting for printers, to describing how individual printing companies are doing their bit to minimise their impact on the envrionment. This is an educational site that includes reference material and links to industry associations and environmental organisations around the world.

HP Indigo inks are compostable

Laurel-2018.jpgThe weekly Verdigris blog by Laurel Brunner

HP Indigo has long been criticised for the tenacity of its inks when it comes to deinking printed matter for recycling. It’s a controversial discussion guaranteed to raise passions, but there are alternatives to deinking digital prints for recycling and one of the latest gaining attention is composting. We have seen many publishers make the move to composable polywraps based on potato starch and other organic materials. But HP Indigo is the first digital printing press manufacturer talking about the compostability of printed matter.

Process free platesetting continues to advance

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

Process free platesetting is the next step in cutting processing steps from print production lines and making them more environmentally sustainable. Going process free does away with the plate processor, chemicals, disposal concerns and of course the man power and time involved in prepress.

Ink recipes keep evolving

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

Ink contributes only a miniscule amount to the overall carbon footprint of printed matter. But its use, development, manufacture and removal in readiness for substrate recycling can have a substantial impact. The use part is especially important since it can affect operators’ health and influence other aspects of production’s energy footprint, such as curing and drying.

Printed newspapers inching closer to the exit

Laurel-2018.jpgThe weekly Verdigris blog by Laurel Brunner

USA Today is one of that country’s few national newspapers. Others include the Wall Street Journal and the Christian Science Monitor, but unlike these titles USA Today may be phasing out its printed versions. There are only around 730,000 copies printed for a nation of over 350 million people and as the online subscriber base for the newspaper grows, it is easy to understand why the paper’s owners, Gannett Company wants to get out of print. The estimated readership of USA Today is around 2.6 million, fertile ground for chasing digital subscriptions. And of course it’s cheaper.

Shifting conversations

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

We have always been strong supporters of the printing industry and its sustainability. We have encouraged the use of print as a sustainable communications medium because it is mostly based on a renewable resource, paper. It is still highly sustainable as a medium, however it is increasingly clear that today’s communications business is all about data, rather than format.

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