ImageWelcome to Verdigris. This site provides information about environmental initiatives for the international printing community. It has a range of articles and reference links for printers, publishers, technology providers and anyone else who’s interested.

Articles cover all sorts of topics from explaining the basics of carbon footprinting for printers, to describing how individual printing companies are doing their bit to minimise their impact on the envrionment. This is an educational site that includes reference material and links to industry associations and environmental organisations around the world.

Climate scientists and carbon accountants

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

Every week week we get bombarded with new information about the dismal condition of the planet and its inhabitants. But sometimes we come across ideas and initiatives that are actually inspiring.

Paper Chains

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

We’re all familiar with the annual shindig the World Economic Forum (WEF) hosts at Davos in Switzerland. It combines spectacular scenery with spectacular visions for our collective economic future. But we are probably less aware of the regular white papers the WEF puts out. One of their latest efforts is part of Project Mainstream, a collaboration between the WEF, the Ellen MacArthur Foundation and the McKinsey Centre for Business and Environment. Project Mainstream’s objective is to remove bottlenecks in processes, so that we can all transition to a circular economy. The group’s recent white paper deals with paper.

Sustainable by Design

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

We go on a lot about what printers can do to reduce their environmental impact. But we hardly ever mention the contribution graphic designers make to sustainability. As with colour management, a designer’s decisions during the creative stages of a project, can have a profound impact on the recyclability of the final results. Don’t let anyone tell you that making informed choices compromises a designer’s creativity. For those designers who take the trouble to get informed, the opposite is more likely.

Another Green World

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

It seems like everyone’s at it. Humdinger green plans abound, but some green initiatives are better than others. And some have more credibility than others. The ones that bash paper are the worst. If you read or hear claims that paper’s use is responsible for the mass destruction of trees, be suspicious. Initiatives that look complicated or that require dedicated resources can be viewed a little more hopefully.

Do We Need More than ISO 14001?

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

If you wanted to put a green label on a printing company, what would you look for? The usual differentiator amongst printers is compliance and ideally formal certification to ISO 14001. Compliance to this environmental management standard is based on a company’s environmental policy and how well the organisation conforms to that policy. There are requirements for management reviews and documentation, but this may not be enough to certify the overall greenness of a particular business.


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