Welcome!

ImageWelcome to Verdigris. This site provides information about environmental initiatives for the international printing community. It has a range of articles and reference links for printers, publishers, technology providers and anyone else who’s interested.

Articles cover all sorts of topics from explaining the basics of carbon footprinting for printers, to describing how individual printing companies are doing their bit to minimise their impact on the envrionment. This is an educational site that includes reference material and links to industry associations and environmental organisations around the world.

Misconceptions and Myths of Green 2

medium_Myths of Green2.jpgThis is the second part of Verdigris’ look at some of the misconceptions and myths of going green.

Developing an environmental strategy for a printing business is really no different to developing one for any other kind of business. However the printing industry has been particularly villified by some lobbyists, with the result that many misconceptions and myths abound in the industry. We have addressed the misconceptions in part one of this article (verdigris.com/articles/misconceptions-myths-green) and here we take a look at some of the myths. It is hoped that this two-part article will help printers to better understand their options, so that they can have more meaningful and constructive conversations with their customers.

Misconceptions and Myths of Green

medium_Myths 1.jpgThis is the first of a two part Verdigris article examining some of the myths and misconceptions preventing printing companies from adopting a more aggressive environmental strategy for their businesses.

There are still many printing business owners who believe that leading the company towards a more environmentally friendly direction is expensive and difficult. Printers want to improve the environmental footprint of their businesses, but they may hesitate for fear of unknown costs and consequences. They and their customers can be discouraged by a range of misconceptions and myths relating to print’s green agenda.

Paperback Writers

medium_HP_T300_CPI Paris.jpgHP has recently published the results of its Life Cycle Assessment of different paperback book printing options. The comparative study, “The Environmental Case for Digitally Printed Books”, focuses on the US market but its reasoning is relevant for book markets around the world.

The basic conclusion, as you might expect from the title, is that digital printing is less damaging to the environment than the conventional sort. However the story isn’t quite that simple and book publishers should look closely at this report as part of their future publishing strategies. Publishers can use printing technology synergies to balance higher profitability with the need to reduce their environmental impact.

Sustainable standard

medium_Sustainability & 16759.jpgIt can be hard for individual printers to develop a measurable environmental policy but the forthcoming ISO 16759 should address this.

For a growing number of printers, sustainability and working to protect the environment are becoming more important. This is not just because many printing company owners believe in helping the industry to be more environmentally friendly, but also because their customers are putting them under increased pressure to do so. Print buyers want to know that their media investments can make some contribution to their own corporate sustainability message. This matters more and more to their employees, to their shareholders and of course to consumers.

Carbon Conundrums

medium_PrintCity Carbon Footprint Report_EN.jpgPrintCity, the nebulous alliance of industry suppliers offering advice to the industry, has published another of its cross industry special reports. This one is called “Carbon Footprinting & Energy Reduction” and we were flattered to have had the chance to peer review it. We also provided reference material for the authors through the Verdigris project, some of which is included in the report.

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