Welcome!

ImageWelcome to Verdigris. This site provides information about environmental initiatives for the international printing community. It has a range of articles and reference links for printers, publishers, technology providers and anyone else who’s interested.

Articles cover all sorts of topics from explaining the basics of carbon footprinting for printers, to describing how individual printing companies are doing their bit to minimise their impact on the envrionment. This is an educational site that includes reference material and links to industry associations and environmental organisations around the world.

What Happened in Doha?

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

With Kyoto about to expire and the main outcomes of Copenhagen withering, hopes were high for the recently-concluded Doha round of climate change talks. And there were some exciting outcomes. The big news is the “loss and damage” agreement for countries suffering as a result of climate change. They will be able to claim compensation from major polluters including Europe, the US and China. The objective is “to address loss and damage associated with climate change impacts in developing countries, that are particularly vulnerable to the adverse effects of climate change to enhance adaptive capacity”. Needless to say, this went down like a tonne of carbon bricks with big polluting nations, including China which classes itself as a developing nation even though it is the world’s biggest polluter and its economy is set to overtake that of the US within the next few years.

The IT Game & Counting its Cost

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Thanks to Agfa for pointing us at a recent article in the New York Times looking at the amount of energy the Internet consumes. Facebook, the main subject of the article, has to support over one billion users so the energy required for its servers is stupendous. So how can the emissions on that energy be quantified? Not a simple question, but one that has to start somewhere. For instance, how much data processing power is required to support a single FaceBook user sitting on the site for say one hour per day?

The EU Wading into Footprinting

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

At the recent Carbon Challenge Event sponsored by BSI in London, Dr. Michele Galatola, Product Team Leader, DG Environment, of the European Commission presented plans to “establish a common methodological approach to enable Member States and the private sector to assess, display and benchmark the environmental performance of products, services and companies”. This tool sounds a lot like a repeat of what already exists in the form of PAS2050 and ISO 14067. It also sounds like it will be expensive for taxpayers and unwieldy for users. Despite all the research and effort put into deciding to do this, it can hardly be a good idea in a market where there is so much activity and where large organisations such as Boots and Coca Cola are already implementing PAS2050.

Print’s Value Ads

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

According to WAN-Ifra only 2.2% of newspapers’ revenues come from digital platforms, which might come as a surprise to fans of digital media. Why is it that print on paper is still so attractive to advertisers, despite the burgeoning social media numbers?

Slouching Towards Geneva

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

It has been two years since we wrote the first draft of a standard for calculating the carbon footprint of print media. Quite amazingly the standard is in its final phase, prior to publication. It has passed its latest ballot with flying colours and will then be= nipped and tucked by the ISO bods in Geneva prior to being sent out for its final two month vote.

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