Welcome!

ImageWelcome to Verdigris. This site provides information about environmental initiatives for the international printing community. It has a range of articles and reference links for printers, publishers, technology providers and anyone else who’s interested.

Articles cover all sorts of topics from explaining the basics of carbon footprinting for printers, to describing how individual printing companies are doing their bit to minimise their impact on the envrionment. This is an educational site that includes reference material and links to industry associations and environmental organisations around the world.

Welcome

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

Welcome to our weekly Verdigris blog. This is the first of our blogs about what is going on with the Verdigris project, dealing with matters environmental for the printing industry.

As we slide into the last few weeks of the pre drupa madness however, we are all being hit with waves of technology news that threaten to overwhelm the environmental initiatives happening at the show. There will be several worthy efforts to engage printers and their customers with a green agenda, ranging from the rather posh event hosted by the World Print & Communication Forum which costs €175 for a session running 09:00 to 15:00 on the 10th May. The €175 is to cover the cost of lunch and expenses, as this is a nonprofit event. Possibly matters green could get superceded by matters spargel and Riesling!

Being green

medium_Brillia HD PRO-T_hr.jpgWe talked to three printers that have put their environmental policy at the heart of their business.

Printing, or at least the kind of printing that requires an offset or digital press, is an industrial process. For many people that word industrial means waste and pollution. But those of us working within the print industry know that this isn't always the case, and that printing is capable of being a green and sustainable activity. But there can be a world of difference between the theory and the practice so we talked with three printers in the UK that have chosen to put their environmental policy at the forefront of their business. Their stories provide excellent examples of the types of steps printers in other geographies might take towards more environmentally friendly production. More importantly they explain what this could mean for the business.

Misconceptions and Myths of Green 2

medium_Myths of Green2.jpgThis is the second part of Verdigris’ look at some of the misconceptions and myths of going green.

Developing an environmental strategy for a printing business is really no different to developing one for any other kind of business. However the printing industry has been particularly villified by some lobbyists, with the result that many misconceptions and myths abound in the industry. We have addressed the misconceptions in part one of this article (verdigris.com/articles/misconceptions-myths-green) and here we take a look at some of the myths. It is hoped that this two-part article will help printers to better understand their options, so that they can have more meaningful and constructive conversations with their customers.

Misconceptions and Myths of Green

medium_Myths 1.jpgThis is the first of a two part Verdigris article examining some of the myths and misconceptions preventing printing companies from adopting a more aggressive environmental strategy for their businesses.

There are still many printing business owners who believe that leading the company towards a more environmentally friendly direction is expensive and difficult. Printers want to improve the environmental footprint of their businesses, but they may hesitate for fear of unknown costs and consequences. They and their customers can be discouraged by a range of misconceptions and myths relating to print’s green agenda.

Paperback Writers

medium_HP_T300_CPI Paris.jpgHP has recently published the results of its Life Cycle Assessment of different paperback book printing options. The comparative study, “The Environmental Case for Digitally Printed Books”, focuses on the US market but its reasoning is relevant for book markets around the world.

The basic conclusion, as you might expect from the title, is that digital printing is less damaging to the environment than the conventional sort. However the story isn’t quite that simple and book publishers should look closely at this report as part of their future publishing strategies. Publishers can use printing technology synergies to balance higher profitability with the need to reduce their environmental impact.

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