Welcome!

ImageWelcome to Verdigris. This site provides information about environmental initiatives for the international printing community. It has a range of articles and reference links for printers, publishers, technology providers and anyone else who’s interested.

Articles cover all sorts of topics from explaining the basics of carbon footprinting for printers, to describing how individual printing companies are doing their bit to minimise their impact on the envrionment. This is an educational site that includes reference material and links to industry associations and environmental organisations around the world.

Deinking Myths & Magic

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Let’s be clear: consumers don’t care about how materials get recycled, as long as they can be recycled. The important point for all of us in the printing industry is that anything corrosive to the credibility of printed paper recycling undermines the industry’s longterm survival. Challenging the recyclability of digital prints damages the credibility of print’s sustainability, in every sense of the word.

Benny & the Jets?

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

The indefatigable Benny Landa is on the road to promote his Nanograpic printing technology, an amazing implementation of piezo inkjet. This technology is set (according to Benny) to revolutionise the printing industry, creating a new category of print that has all the benefits of conventional offset, but with a substantially reduced environmental impact. The arguments for short run colour print produced on demand are well established in terms of sustainability. But what is interesting about the Landa technology is the fact that it started life as an energy source.

The CEPI Plan for 2050

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

The International Panel on Climate Change states in its fourth assessment report that “a sustainable forest management strategy aimed at maintaining or increasing forest carbon stocks, while producing an annual sustained yield of timber, fibre or energy from the forest, will generate the largest sustained mitigation benefit”. If ever there was an argument to support paper based media, this is surely it. Yet relatively few graphic arts industry organisations, or more importantly their PR machines, have picked up on it. The Confederation of European Paper Industries, CEPI has however been paying attention.

EcoPrint Counting Down

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

In a couple of weeks the inaugural EcoPrint show in Berlin will be over. What will it have achieved? Well, we can expect the usual boasts about visitor numbers that exceeded expectations and how everyone at the show was an important decision maker. Blah. Blah. So much so samey. Why do exhibition organisers proclaim their own success based on contrived visitor numbers instead of boasting about what their events have achieved for the industry? Only drupa seems to have the courage to admit falling numbers. It’s all so tediously predictable. Anyway, back to the plot. We, ever optimistic, have high hopes that there will be much more than the usual tired vanities after EcoPrint. With a bit of luck the post-show announcements will take the form of some strategic insights about the impact EcoPrint has had on the graphic arts business. What will EcoPrint tell us about how the European printing industry and its customers really feel about sustainable print?

Sustainability Becoming a Way of Life

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

It used to be that the market leader in an industry was the company with the biggest market share and the greatest financial clout. But times are changing and sustainability policy is part of the new barometer.

Some manufacturers serving the printing and publishing industries have long been heavy on the sustainability message. Ricoh and Canon for instance, both generous supporters of Verdigris, have a persistent voice, and Xerox’s is getting louder. These companies have a heavy presence in the wider office sector, so the breadth of their impacts is larger than the likes of Heidelberg, manufacturers whose interests are very sector specific. However Heidelberg and Komori are unique amongst the press manufacturing behemoths in that they publish annual sustainability reports.

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