Welcome!

ImageWelcome to Verdigris. This site provides information about environmental initiatives for the international printing community. It has a range of articles and reference links for printers, publishers, technology providers and anyone else who’s interested.

Articles cover all sorts of topics from explaining the basics of carbon footprinting for printers, to describing how individual printing companies are doing their bit to minimise their impact on the envrionment. This is an educational site that includes reference material and links to industry associations and environmental organisations around the world.

Recycle At Your Cost

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

We all know that recycling is the way to go if we are to preserve our planet’s natural resources. But are we all fully on board with what it will cost to do so? Our concept of commercial success is profit and all too much effort goes into maximising it without necessarily appreciating that the bottom line isn’t the only line we should not cross. Perhaps it’s time for some renewed thinking on the nature of success and profitability?

Carbon Footprinting Walking Wide and Loose

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

One of the world’s biggest advertising agencies is BBDO, based in New York and the first ad agency to set up its own inhouse printing facility, way back in 1894. FedEx and Gillet are amongst BBDO’s clients and the company boasts some great achievements in its history. One more can be added: Cut! CO2, the Carbon Film Quote, although it’s odd that they couldn’t come up with something a little bit snappier, given their line of business.

United Nations Environment Programme (UNEP)

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

The United Nations (UN) is even more fond of initials and acronyms than International Standards Organisation (ISO), so it is with a certain degree of weariness that we see yet another truckload heading our way. The latest, United Nations Environment Programme (UNEP), is a programme that is meant to help countries to improve peoples’ quality of life without jeopardising that of generations yet to come. Lofty ideals indeed, but how can it be possible to reconcile both objectives within a single strategy?

Performance Enhancing

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

The Olympics motto of faster, higher, stronger has never had the airplay it’s had in this Olympic year. It’s everywhere and, in the UK at least, it’s a risk of becoming noiseless and meaningless. But it’s a motto the printing industry could readily adapt, especially in terms of environmentalperformance improvements. In the green room of carbon footprinting, calculating carbon footprints is a preamble to the main event of reduced environmental impact.

Asian Pulp & Paper versus the World Wildlife Fund

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

There is an terrible war or words going on between APP and the WWF. The fight is about APP’s destruction of Indonesian rain forests to feed their new paper mills in China. The group is a division of Sina Mas a large conglomerate based in Shanghai and which is also one of the world’s big palm oil producers. Several major brands, including Burger King, Carrefour and Nestlé have boycotted the company because of its environmental abuses. Ricoh is one of several graphic arts industry players that does not do business with APP.

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