ImageWelcome to Verdigris. This site provides information about environmental initiatives for the international printing community. It has a range of articles and reference links for printers, publishers, technology providers and anyone else who’s interested.

Articles cover all sorts of topics from explaining the basics of carbon footprinting for printers, to describing how individual printing companies are doing their bit to minimise their impact on the envrionment. This is an educational site that includes reference material and links to industry associations and environmental organisations around the world.

The Meaning of Life

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

Life Cycle Analysis (LCA) is expensive, takes a long time and can be fiendishly complex. Companies who undertake it generally do so in order to demonstrate the environmental credentials of their product or service. But there are other more nuanced reasons for doing LCA, such as providing proof points for marketing statements and guidance for product designers and engineers. An LCA can also help demonstrate regulatory compliance and be an aid to sales and marketing projects. It’s obviously a useful tool for carbon offsetting and for carbon credits.

Green fashion

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Arguments for using digital technology for textile printing are pretty much the same as for using it in any other print sector. Markets appreciate bespoke short run options, customisation and on demand production. Digital printing cuts waste and improves cost control through inventory minimisation. Collapsing traditional supply chains to produce goods in weeks and even days instead of months, fits the fast fashion ethos. But one benefit trumps all others: sustainability.

Waterwash flexo plates

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

Kodak CEO Jeff Clarke made a bold admission during the company’s drupa press conference. He said that: “the print industry is a dirty industry … one of the things we can do is to clean up the dirty chemicals.” A key technology for achieving this goal is water wash digital flexo photopolymer plates, processed using water.

Environmental policies

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

Changing behaviours is what environmental awareness and regulation is all about. The graphics industry has come a long way as far as sustainability goes, steadily improving its environmental impact for the last few decades. This has mostly been to improve its bottom line, cutting waste and process inefficiencies to hang on to thinning margins. That doesn’t detract from the fact that waste streams for aluminium and paper are established and profitable. They have in turn encouraged all manner of new businesses associated with turning refuse into new raw materials. So far so good, but it takes politics to encourage the right conditions for such businesses to thrive. It takes politics to encourage printing companies and their customers to push the recycling model further.

Preparing for drupa 2020

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Now that drupa 2016’s over, we can start hoping that at drupa 2020 the environmental will be in sharper focus. This year’s organisers missed a great opportunity to take the sustainability lead.


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