Welcome!

ImageWelcome to Verdigris. This site provides information about environmental initiatives for the international printing community. It has a range of articles and reference links for printers, publishers, technology providers and anyone else who’s interested.

Articles cover all sorts of topics from explaining the basics of carbon footprinting for printers, to describing how individual printing companies are doing their bit to minimise their impact on the envrionment. This is an educational site that includes reference material and links to industry associations and environmental organisations around the world.

All About the Data

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

Today’s graphics industry is data driven. From digital prepress through to performance analytics, data is the only way to get accurate printed output and to measure business performance. The need for greater environmental accountability, either voluntary or regulatory, means that we have a new category of data to worry about.

Recycling Paper Getting Complicated

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

One of the biggest problems for makers of paper based on recycled printed matter is quality, meaning cleanliness. Ensuring that the waste paper entering the recycling stream is sufficiently uncontaminated for use as a raw material for new products is hard. Generally pulp and paper mills rely on a test procedure to check that the inks and coatings on a batch of printed matter can be removed, prior to processing. This is one of the basics of quality assurance in this sector.

New Standard Supporting the Environmental Impact of Print

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

How do you make an environmental impact declaration for print? And why would you want to? These are questions most printers would prefer not to answer, but the second question is easier than the first: customers.

Mighty Print

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

There’s been heightened interest of late in the effectiveness of the printed word. It started with direct mail associations finding higher response rates to print than to electronic equivalents. Printed book sales in developed markets are outpacing e-book sales. And even the newspaper industry is still seeing 60% of revenues coming from print. According to Michael Golden vice-chairman of the New York Times company speaking at the recent Wan-Ifra World Publishing Expo, “readers have stayed with print and they are paying an increasing price for it.”

Sustainable Business Models

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Bankers are not generally thought of as committed tree huggers, but where money is concerned anything is possible. So it is with JPMorgan Chase, a multinational banking monster that is the biggest bank in the USA and the sixth biggest worldwide. It has assets of some US$2.5 trillion including many in property and from a graphics industry perspective it’s a big buyer of print. But what makes JPMorgan Chase more interesting is its approach to energy which appears to put it squarely in the tree hugging camp.

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