Welcome!

ImageWelcome to Verdigris. This site provides information about environmental initiatives for the international printing community. It has a range of articles and reference links for printers, publishers, technology providers and anyone else who’s interested.

Articles cover all sorts of topics from explaining the basics of carbon footprinting for printers, to describing how individual printing companies are doing their bit to minimise their impact on the envrionment. This is an educational site that includes reference material and links to industry associations and environmental organisations around the world.

Curious Sustainability Messaging

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

At a recent drupa press event previewing new announcements for the show, the sustainability messaging was curious. Messe Düsseldorf, the exhibition’s organisers, failed to mention the environment in their opening remarks, deferring instead to the exhibitors. Fortunately the exhibitors participating in the press conference had a lot so say, rather putting Messe Düsseldorf to shame. For those of us keen on managing, improving and promoting the positive environmental impact of print, the star of drupa 2016 will most likely be a truly astonishing Epson technology.

Pushing Forward for Print’s Circular Economy

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Maintaining momentum for any project is a lot of the battle for success. And the bolder the idea, the harder it gets to keep the energy coming. It’s hard with lofty ideas such as the Circular Economy, which aims to reshape business models so that we stop trashing resources and start using them more cleverly.

Recycling Paper Cups

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

Reinvention and change and change again. That is what survival comes down to, especially in the graphics industry. James Cropper Paper has been making paper for a global market since 1845 over which period reinvention has been a constant for the company. Their story is not so unique in that respect, however this paper company is in the vanguard of new recycling developments. Today James Cropper Paper make paper from conventional materials such as cotton and wood, and unconventional ones including carbon fibre and recycled paper cups. To do this James Cropper Paper is pioneering environmental technology and providing new sustainability models serving markets in more than fifty countries.

Stepping Back to Step Forward

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

Sometimes it’s a good idea to take a step back and look at things from the outside. Within the graphics industry we can be proud of the fact that our environmental impact is relatively benign, because we can recycle so much of our consumables and output. Complacency won’t do however. We need to be far more aggressive in understanding our environmental impact and what we can do to become more accountable. What would an outsider see?

Environmental Laws

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

We recently received a 43 page document outlining environmental legislation that applies to printing companies. It was for one single country with around 7,000 printing companies! Reading through this lengthy document it becomes clear that legislators are working hard to protect us all from pollution and related nastiness. The law is working hard to keep the world a safe and pleasant place, a place with a future. But the law also seems to be working hard to slow business down and make it less productive, by clogging up the wheels of commerce with red tape. It distracts us from paying attention to our customers and from the daily grind of generating revenue, of producing goods and providing services.

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