The following articles have been produced by the Verdigris Project. This material has been distributed to the Verdigris Publishing Network for use in their magazines and on their websites. This network includes approximately 30 titles throughout the world from Finland to Australia. If you would like to join the Verdigris Publishing Network (it’s free), please contact Laurel by going here and selecting "Verdigris Information".

Sustainable Business Practices Driving Print Industry Growth

By Richard Szembrot P.E., Director, Health, Safety, & Environment, Eastman Kodak Company

The leader of PwC’s Global Sustainability Services practice, Malcolm Preston, presents arguments we in the commercial printing industry should carefully weigh: Does sustainability represent both measurable risk and opportunity; is it merely irrelevant; or, worse, is it an impediment to growth, productivity and financial performance?

The Beast that is the European Union’s Eco-Label

medium_eco-beans.jpgIntroduced on the 16th August 2012, the European Union EcoLabel is a voluntary scheme designed so that consumers can identify products and services that have a reduced environmental impact. The EcoLabel is based on life cycle analysis and is increasingly appearing on products. Most visible are textiles, many of them from India produced for European distribution and sale, and floor coverings.

Food for thought

medium_recycled board McDonald's.jpgRecycling the daily newspaper has, happily, become second nature for most people, as putting rinsed milk bottles out for the milkman was a regular evening task of yesteryear. Since it is expected that newsprint will be disposed of, it is produced from low-grade paper, with bleaching rarely used as in graphic arts and publishing grades. Therefore, recycled newspaper stock is in many ways ideal for producing everyday food packaging, such as breakfast cereal boxes, which are also made to be thrown away after use. And, of course, a grey-coloured finish from remaining ink in the material is hardly an issue when on the inside of a box.

By the Numbers

medium_env group3 DSC02997.JPGIt has taken a long time, but we are finally beginning to see progress in carbon footprint calculations. Two of the leading press manufacturers are now calculating their carbon footprints accurately and accountably. More importantly they appear to be doing so with some consistency. Heidelberg and HP Indigo each have invested substantial sums into this work, and are using their numbers as the basis for offsetting so that they can deliver carbon neutral presses to their customers.

Being green

medium_Brillia HD PRO-T_hr.jpgWe talked to three printers that have put their environmental policy at the heart of their business.

Printing, or at least the kind of printing that requires an offset or digital press, is an industrial process. For many people that word industrial means waste and pollution. But those of us working within the print industry know that this isn't always the case, and that printing is capable of being a green and sustainable activity. But there can be a world of difference between the theory and the practice so we talked with three printers in the UK that have chosen to put their environmental policy at the forefront of their business. Their stories provide excellent examples of the types of steps printers in other geographies might take towards more environmentally friendly production. More importantly they explain what this could mean for the business.

Misconceptions and Myths of Green 2

medium_Myths of Green2.jpgThis is the second part of Verdigris’ look at some of the misconceptions and myths of going green.

Developing an environmental strategy for a printing business is really no different to developing one for any other kind of business. However the printing industry has been particularly villified by some lobbyists, with the result that many misconceptions and myths abound in the industry. We have addressed the misconceptions in part one of this article ( and here we take a look at some of the myths. It is hoped that this two-part article will help printers to better understand their options, so that they can have more meaningful and constructive conversations with their customers.