Lifetime analysis

medium_2005-03-21_Amstetten.jpgPrinters are feeling the pressure from their customers to reduce the carbon footprint of their own production, but how can they account for the environmental impact in manufacturing their printing presses?

The discipline of Life Cycle Assessment is coming to the printing industry, albeit slowly. It’s a necessary step if the industry wants its environmental position to be judged on rational and impartial criteria rather than by the irrational and emotional belief that print is responsible for killing trees and destroying rain forests. But this means being able to account for the environmental impact of all the different elements used within a print factory.

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