Misconceptions and Myths of Green
This is the first of a two part Verdigris article examining some of the myths and misconceptions preventing printing companies from adopting a more aggressive environmental strategy for their businesses.
There are still many printing business owners who believe that leading the company towards a more environmentally friendly direction is expensive and difficult. Printers want to improve the environmental footprint of their businesses, but they may hesitate for fear of unknown costs and consequences. They and their customers can be discouraged by a range of misconceptions and myths relating to print’s green agenda.
To read the rest of the article, please download the PDF below.