The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Eco Labels

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Last time we checked there were almost five hundred different eco labels around the world. Most of them applied to food and coffee, or soil or some such. But a handful, such as the Nordic Swan, apply to any type of business, including the graphics industry. The Nordic Swan label is amongst the most internationally respected and it is also special because it has specific guidelines for printers who want to achieve certification.

Ignorance and Bamboo

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

It’s not unusual to encounter examples of environmental ignorance or to hear alarming comments from people who should know better. We experienced both in a recent meeting whilst discussing the need for environmental standards in the graphics industry. We were told in no uncertain terms that environmental science is really very simple. We were also told that there is a finite amount of carbon dioxide on the planet and that the amount of it won’t expand or diminish. Really?

What happens to dead IT?

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

We all know what happens to printed paper when it’s sent off for recycling. It either gets burnt or sent for processing into new materials, but when old computers reach end of life, matters are less simple.

250th Verdigris blog!

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Wow. Hard to get the noggin around the fact that this is the 250th Verdigris environmental blog we’ve written. Over the last five years or so we have covered all manner of environmental matters relevant to the graphics industry. But has it made any difference to the market’s sustainability awareness? It’s no more than a vanity to say that it has, so far better to look at any scraps of evidence, but evidence of raised environmental awareness is impossible to attribute to these blogs.

A Long Green View

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

Taking the long view can be difficult in business, but it’s especially hard when it comes to sustainability. It’s tempting to look only at one’s own interests, especially for the small and medium sized businesses that make up the bulk of the graphics industry. Most of us are content to let the major blue chip companies take the wheel on environmental impact mitigation.

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