The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Environmental thinking on a bigger scale

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

Imagination, ideas and technological innovation are what progress is all about. We care about what we understand, what we know, so we generally focus only on what directly impacts us. It is time for this narrow view to change. When it comes to graphics industry inventions that reduce impacts on the environment, we must start thinking bigger as well as thinking different. New technologies for reducing environmental impact cannot be considered in isolation. What improves a carbon footprint in one way might make it much worse in another.

Monitoring sustainability

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

It should be a normal expectation that companies would choose to police their own sustainability performance. And yet we still cannot manage to do it on any sort of realistic scale. This is dangerous for the graphics industry, because the alternative is regulation by external entitites. We already see this in restrictions on chemical usage and the disposal of waste.

Tax benefits from digital printing investments

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

The environmental benefits of digital printing are obvious and broadly recognised. Print buyers and publishers can operate with reduced inventories. Less waste is produced during production and through excess production. With a digital workflow, make readies are faster and direct output means lower consumables and energy usage. The added attractions are the cost effective production of short runs of highly targeted materials, with higher value and effectiveness and of course bespoke variable data documents. The list goes on and on, but tax benefits have not previously been considered in the mix. Maybe they should be, particularly for governments who want to encourage sustainability.

Inks Matter

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

The packaging industry is ripe for disruption, especially when it comes to inks. The sector’s in the sights of digital press manufacturers, print service providers and print buyers. And consumers want to feel better about using packaging that cannot easily be recycled. They don’t want to be responsible for generating waste, but if they do so, they want to believe that it won’t hurt the environment. Ink science is moving forwards to help balance and resolve the industry’s various concerns, but it isn’t moving particularly fast.

Cutting insurance costs through certification

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Insurance companies are starting to pay more attention to certifications in the graphics industry. If you can prove that you run your business well, for instance with a certification to ISO 9001 or 14001 management standards, they reckon you are a lower risk outfit. This can mean that your business qualifies for reduced premiums. It’s an interesting added dimension to the certification conversation and one that hasn’t been particularly well explored. Assisting insurance companies to assess risk, is an important role for consultants. It’s also important for certification bodies who can tout an additional benefit in their certifications marketing.

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