The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, Fujifilm, HP, Kodak, Miraclon, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Ink recipes keep evolving

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

Ink contributes only a miniscule amount to the overall carbon footprint of printed matter. But its use, development, manufacture and removal in readiness for substrate recycling can have a substantial impact. The use part is especially important since it can affect operators’ health and influence other aspects of production’s energy footprint, such as curing and drying.

Printed newspapers inching closer to the exit

Laurel-2018.jpgThe weekly Verdigris blog by Laurel Brunner

USA Today is one of that country’s few national newspapers. Others include the Wall Street Journal and the Christian Science Monitor, but unlike these titles USA Today may be phasing out its printed versions. There are only around 730,000 copies printed for a nation of over 350 million people and as the online subscriber base for the newspaper grows, it is easy to understand why the paper’s owners, Gannett Company wants to get out of print. The estimated readership of USA Today is around 2.6 million, fertile ground for chasing digital subscriptions. And of course it’s cheaper.

Shifting conversations

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

We have always been strong supporters of the printing industry and its sustainability. We have encouraged the use of print as a sustainable communications medium because it is mostly based on a renewable resource, paper. It is still highly sustainable as a medium, however it is increasingly clear that today’s communications business is all about data, rather than format.

Where do the climate change numbers come from?

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

We are told with increasing shrillness that something must be done about climate change. And it must, but too often we have dismissed the calls to arms simply because we can. We can hide behind the lazy idea that it’s not as bad as it seems, that someone, somewhere will deal with the problem, that it isn’t our responsibility. Recent events have put paid to that convenient complacency and the need to act becomes more urgent with each passing day.

Processless plate calculator from Kodak

Laurel-2018.jpgThe weekly Verdigris blog by Laurel Brunner

Switching to processless plates ought to be a no brainer, since they are far kinder to the environment than conventional plates. The decision should be not whether to do it, but whose plates to go for. Agfa, Fujifilm and Kodak are the top developers and manufacturers of this technology so the investment decision isn’t too complicated. But Kodak has just made it easier with the introduction of a plate savings estimator for its Sonora process free plates.

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