The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, Fujifilm, HP, Kodak, Miraclon, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Bottom up progress on climate change mitigation

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

It’s been over ten years since we started the Verdigris project to raise environmental awareness within the worldwide graphics industry. In that time there have been sporadic flurries of interest in sustainability from printing companies, but rather more interest has come from their customers, the print buyers. But recently the flurries have started getting more frequent and urgent as climate change has jumped to the top of political and economic agendas, as well as social ones.

Recycling times are changing

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

Recycling is getting more complicated. Rapid developments in substrate recipes, inks and imaging technologies, render established business models meaningless. Disruption in packaging is turning everyone away from petrochemical based plastics, and paper recycling is becoming immensely confused. Deinking and recycling methods m ust keep pace

HP investing more into water based inks

Laurel-2018.jpgThe weekly Verdigris blog by Laurel Brunner

HP has announced a $200 million investment into furthering its water based printing technologies for corrugated packaging and textile printing. The money will be spent on digital printing technologies for these applications in order to make them more sustainable.

Print the Change cooperative

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

A new cooperative for green printing has been set up for sheet fed offset printing companies. The Print the Change cooperative wants to attract organisations keen to turn themselves into more environmentally friendly outfits.

Toppan pushing the boundaries

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

We all know the advantages of going direct to press for the environment. Direct digital printing requires no intermediate steps to create a printing forme. The print can be produced on demand and benefits from data driven production so variable data is possible and colour quality can be assured. On demand print also means reduced inventories, say five instead of five thousand, and can be produced close to its point of use. All this adds up to reduced emissions associated with consumables, processes, storage and transport.

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