The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, Fujifilm, HP, Kodak, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

Please also include the Verdigris logo and a link to this website. If you don't already have our logos, you can get them by downloading the "Publishers Bundle" from our Archive page. And don’t forget terms of the Creative Commons license at the footer of the site. Enjoy!

European Union reclassifying papers

Laurel-2018.jpgThe weekly Verdigris blog by Laurel Brunner

The European Union (EU) has a special board that, among other things, determines evaluation criteria for the EU Ecolabel for products and services. In January 2019 the outcome of their latest chat was published and makes for interesting reading (yes, really). Instead of having two separate classifications for copying and graphic paper, and newsprint paper, the two are to be merged to form a single product group called graphic paper to sit alongside the other product group which is tissue and tissue based products. The rationale for this is that the merging of graphic paper and newsprint reflects “scientific and market developments”, ie decline. The Commission Decision also removes the limit on weight that applied to the older product groups, so it now includes a wider range of more rigid papers.

Plastics out at Waitrose

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

Waitrose is one of the UK’s posher supermarkets and it has joined the growing list of retailers trialing new approaches to packaging. Part of the commitment is that by 2023 all Waitrose own brand packaging will be reusable, home compostable or recyclable. And there will be no more black plastic packaging trays for meat and fish by the end of 2019. The initiative is a bit of a reversion to past practise, in that it is based on customers reusing their own bags. Except that this idea extends to customer supplied containers for goods that would otherwise be packaged in plastic.

Ricoh awards sustainability prize

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

It’s surprising that there are so few sustainability prizes that award cash, but Ricoh is leading the way, especially in the USA. Cash prizes for sustainability are a brilliant tool for encouragement and for getting sustainability up the agenda, especially amongst the young. The Ricoh Sustainable Development Award (RSDA) has been awarded annually for the last fifteen years, and totals over $430,000 in scholarships for young people. As yet Ricoh makes no such investment into sustainability innovation in the graphics industry, but perhaps they might consider it for young people and for clever environmental impact mitigations in printing and publishing.

Danish printing company building a circular economy

Laurel-2018.jpgThe weekly Verdigris blog by Laurel Brunner

There are signs that Circular Economy thinking is gaining traction in the printing business. Since 1997 KLS Pureprint has been striving to become the world’s greenest printing company, with a sustainability ethic based on circular thinking for technology and biology. This strategy has been in place since 1997 and KLS Pureprint is still in business. Certifications to ISO 9001, ISO 14001 and Nordic Swan have been part of the progress, and commercial objectives, rather than altruism are driving the strategy.

Offsetting carbon

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

For graphics businesses looking to satisfy their customers’ eco itches, try CarbonCo’s offsetting programme. This organisation works with the World Land Trust to provide money to buy and protect land vulnerable to deforestation. The World Land Trust has Sir David Attenborough as patron and this year celebrates its 30th birthday.

Pages