The Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, Fujifilm, HP, Kodak, Miraclon, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Print associations driving environmental improvements

Laurel-2018.jpgThe Verdigris blog by Laurel Brunner

Industry associations have a major part to play in driving standardisation and environmental impact improvement. It’s not an easy role to play, given that sustainability comes in many shapes and sizes, just as printing and publishing companies do. Some associations, such as FOGRA in Germany are incredibly active and engaged, working intimately with their members and able to monetise their services effectively.

Designed to be Sustainable

medium_laurel2015.jpgThe Verdigris blog by Laurel Brunner

The ideas behind the Circular Economy aren’t much talked about in the grass roots printing business, but some of the principles are starting to creep into conversations. Three main objectives underpin a circular economy: design products to eliminate waste and pollution; keep products and materials in use for as long as possible; and support the regeneration of natural systems. It might be by accident but changes to how print media products are designed and produced, are bringing our industry into closer alignment with Circular Economy principles.

Green steps

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Almost every day another consulting group starts touting to help printing companies become more environmentally accountable. Offerings range from some sort of sustainability scheme or service, to overpriced environmental consulting. There’s a bandwagon cranking up and lots of people are in line waiting to board.

Global Flexo Innovation Awards Pushing Flexo Ahead

Laurel-2018.jpgThe Verdigris blog by Laurel Brunner

I recently had the privilege of being one of the judges on the Miraclon Global Flexo Innovation Awards (GFIA). The GFIAs were set up in 2018 as part of the tenth anniversary celebrations for the Kodak Flexcel NX system. They celebrate companies using Flexcel to drive worldwide transformation in the flexo industry.

Partnering and sustainability

medium_laurel2015.jpgThe Verdigris blog by Laurel Brunner

Partnering is at the heart of sustainability, whether it’s joint projects with customers or in production or in project development. For the most part project development means taking on a technology such as a printing press and helping its developers to refine their invention so that it is fit for purpose. Money only changes hands when everyone is happy.

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