The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

Please also include the Verdigris logo and a link to this website. If you don't already have our logos, you can get them by downloading the "Publishers Bundle" from our Archive page. And don’t forget terms of the Creative Commons license at the footer of the site. Enjoy!

Digital printing for textiles a bold new future

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

Manufacturers of digital printing presses have been eyeing up the textile market for a while. Both direct-to-garment (DtG) printing and the printing of textiles for other purposes have been attracting attention. This makes sense given the range of technologies available and the dynamism in the digital printing business: everyone’s looking for that next killer application. Textile printing may well be it.

Apple taking environmental lead

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

The graphics industry has had a long and mostly affectionate relationship with Apple Computer. The company’s technology was one of the key foundation stones of the desktop publishing revolution (DTP) in 1984, along with Aldus PageMaker and the Adobe PostScript page description language that is the antecedent of PDF. The decimation of the traditional digital prepress sector was the result, with the loss of many businesses and manufacturers. Long gone names now forgotten.

Kodak’s Sonora Plate Green Leaf Awards 2018

Laurel-2018.jpgThe weekly Verdigris blog by Laurel Brunner

Kodak has been running the Sonora Plate Green Leaf Awards for the last six years, despite other distractions and challenges. The awards underscore how seriously Kodak takes it’s environmental commitment and how important it is for this industry to raise its sustainability game. The Sonora Green Leaf awards go to printing companies around the world who use the Sonora processless printing plate and are “leaders in adopting sustainable practices”.

Is plastic packaging really on the out?

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

Plastic packaging is changing at breakneck speed. Reduction in its use is high on the European Union’s (EU) agenda and big brands are looking for alternatives. They need to satisfy environmentally aware shareholders and customers and find alternatives to plastic packaging. But none of the steps taken so far is quite so radical or so expensive as Marks & Spencer’s (M&S) latest plan. It’s going to impact packaging converters both in the UK where it is being trialled over three months, and in other M&S locations around the world if it gets fully rolled out.

Sustainability messaging part V

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

We all know that we should be doing more to reduce environmental impacts, but how to go about doing it is not always so simple. In the graphics industry we rely on our industry associations for leadership, but it isn’t easy to lead on a topic like the environment. It’s also not easy to know how to communicate the environment and sustainability’s importance to members, or where to start even.

Pages