The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Print Saves Trees Campaign

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

We recently came across a US industry association representing 350 printers on the midAtlantic coast, campaigning with much the same goals as the Verdigris project. The Printing & Graphics Association MidAtlantic (PGAMA) “Print Saves Trees” campaign takes as its starting point the debunking of the idea that people shouldn’t print because printing leads to environmental damage.

About Time

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

For those of us who find the concept of patience anathema, progress on sustainability is taking too long. However that sustainability takes time is the reality and is probably a reflection of how hard it is for businesses to shift their thinking. Sustainability progress depends on a cultural change and this is a slow process. All industries, business owners and consumers have to move away from treating resources as an endless privilege to which we have absolute rights. Instead organisations operating in the graphic arts sector have to turn around their thinking towards something more holistic.

Environmental PR Fail?

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Dear Sir or Madam, or Dear Laurel the emails from PR companies begin. Then follows a boast of one kind or another. It could be an installation story, a case study, some new technology or information, news about presence at a trade show, or a positive environmental achievement. Whatever it is, the story always bigs up the accomplishments of some supplier or other player in the graphic arts, IT and related industries. This is what PR is all about, but sadly the environmental boasts are relatively few and far between. This has to change if the graphic arts industry is to maintain its sustainability messaging and keep encouraging market awareness.

Chemical Attractions

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

One of the best television programmes around is a surprising and pretty shocking US offering, Breaking Bad. In one of the programme’s opening scenes the protagonist, a disappointed and downtrodden chemistry teacher, asks his students what chemistry is all about. The answer he gets is, rather obviously, “chemicals”. “No,” he shoots back, “chemistry is about change”. For the graphic arts industry, which has depended on chemicals for much of its history, this is absolutely spot on but not for the obvious reasons.

A Quick (Very Quick) Guide to Environmental Management

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

We get lots of enquiries about the value of standards, and some are easier to answer than others. In the case of environmental management standards a common question is the difference between the Eco Management & Audit Scheme (EMAS) and ISO 14001 (Environmental management systems). There is more to it than the one being European and the other international and so having wider relevance.

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