The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Awards Idea Looking for a Home

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

OK so here’s the thing. We would like to see an environmental award initiative for the graphic arts industry that cuts across geographies, technologies and printing sectors. This initiative would include a series of categories that are easy to understand and easy for printers, publishers and manufacturers to submit entries for. Ideally the awards would be judged and awarded at a major international trade show such as drupa. Maybe this should be a target for drupa 2016?

Customers Starting to Care

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

Pushing the value of environmental awareness has been tough over the last forever of business slump and economic drear. But that doesn’t mean the environment has fallen from everyone’s agenda. Kodak and Agfa plus a bevy of their customers have stuck to their eco-guns and their efforts are bearing fruit. The two manufacturers have set up environmental awards programmes to recognise their customers’ environmental initiatives and recently announced the winners: http://bit.ly/1a40hVt and http://bit.ly/1gdxrG9

2014 Wish List

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Across the industry, we are all looking forward to writing new stories in 2014, stories that tell of revenue growth and profitability, of new business and rising customer numbers. We all want more engagement and more dialogue with our markets and we all want to see printers and publishers gain ground. And when it comes to environmental impact improvement, there are some specifics we’d like to see.

Fespa Sustainability Awards

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Fespa has added a Sustainability category to its prestigious international awards programme. We are honoured to have been invited to help judge the entries. Judging is always a tricky business, whether its kids at a Pony Club rally or an important industry award. In the case of the former it’s generally best to decline: all those pushy parents and tearful children. But in the case of the FESPA offer we are very pleased and keen to get involved, because sustainability is so important to our industry. And recognising achievement sets standards that others can strive to meet.

Paper Tigers Hear them Roar

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

The paper industry has often been the target of chippy greens looking to offload their eco-anger. If past practise is anything to go by, they have some justification, but it is time to start cutting paper companies a lot more slack. Pulp and paper manufacturers have made massive improvements to their environmental footprint over the last few years, not least substantial reductions in energy usage and waste. The Confederation of European Paper Industries (CEPI), is now taking steps to improve it even more.

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