The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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A Thing of Beauty is an Ancient Book

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

We hear a lot about the wonders of digital media and for several years it has had print in a more than mild state of panic. The Bay Psalm Book is just the latest addition to the list of reasons to choose print over electronic media. This slender volume is the first book ever printed in America, using a press especially (and very slowly) shipped in from England. This little book of 150 sacred poems is extremely rare, with only eleven copies still extant. But at least there are copies of the work. In four hundred years will we be able to say the same of this year’s edition of Wikipedia, or your Facebook timelines?

Stepping Up to the Plate

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Agfa has introduced a new chemistry-free plate, the Azura TU with a tonal range of 1-99% supporting linescreens of up to 240lpi, holding a 20 micron spot and run lengths of up to 150,000. This is quite a leap up in durability so this plate will be attractive to volume offset printers, not least because it will last on press.


medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

Most people accept that recycling is a good thing. Take paper for instance: in 2011 70% of European waste paper was recycled. Logistics and sorting can be complex, but of equal concern is how waste paper gets prepared for its reincarnation and a new life. The removal of printing ink from substrates, the deinking process, is key to waste paper’s reuse. However there are lots of ways of doing it and limited consensus on how it should be done.

Astonishing Uptake of ISO 16759

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

As members of an ISO technical committee we are not allowed to share detailed data on standards uptake. However we can share the fact that response to ISO 16759 for quantifying and calculating the carbon footprint of print media has been astonishing and far beyond our expectations. Strong sales for this standard suggest that printers and print buyers are indeed anxious to understand how to account for carbon footprints. ISO 16759 is the only means of benchmarking carbon calculators and providing some mechanism for their quality control. However it can provide a quality control check for any sort of print media carbon footprint calculator.

Print Saves Trees Campaign

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

We recently came across a US industry association representing 350 printers on the midAtlantic coast, campaigning with much the same goals as the Verdigris project. The Printing & Graphics Association MidAtlantic (PGAMA) “Print Saves Trees” campaign takes as its starting point the debunking of the idea that people shouldn’t print because printing leads to environmental damage.