The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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The Mobile Opportunity for Print

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

The volume of data sent over phone networks is set to overtake the volume of voice within the next few years. This could have significant implications for mobile printing applications. GSMA, the association for the mobile industry, make their prediction based on the huge numbers of mobile devices sold of late and the 6.8 billion global connections in 2012 that are set to grow to 9.7 billion by 2017. Mobile broadband had 1.6 billion connections in 2012 and is set to reach 5.1 billion by 2017. This is good news for the likes of EFI and HP both of whom have invested in mobile print.

Print on Demand an Expanding Model That’s Good for Green

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

One of the biggest arguments for digital print over its offset equivalents is that digital print can be produced on demand in exceedingly short runs. This saves waste and improves the economics of what makes for cost effective printing. With a fleet of distributed digital presses we can print short runs close to the point of use, for instance documents bespoke to a specific postal code. We have less inventory and transport emissions and for environment impact reduction it makes inestimable sense: none of the waste, chemicals or lengthy makeready of conventional offset.

APP to Halt Clearing of Indonesian Tropical Forests (Again)

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Greenpeace once accused Asian Pulp and Paper (APP) of “pulping the planet” because of APP’s wanton destruction of Indonesian rain forests. But after years of pressure from numerous NGOs including Greenpeace and WWF, things may finally be changing for the better. In June 2012 in response to customer pressure, APP published a ten year sustainability roadmap. Part of the plan was the expectation to be reliant on raw materials from plantations by 2015 and that by then all APP suppliers would follow the High Conservation Value Forest (HCVF) standard. HCVF is an FSC forest management designation for forests that meet FSC forest stewardship criteria. The standard is designed to protect rare ecosystems, local community rights and biodiversity. Compliance to any standard depends on the integrity and transparency of the auditors, but following HCVF is at least a start.

Still a Steep Hill to Climb

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

Ricoh has recently published the results of a short survey it conducted at EcoPrint last year in Berlin. This wasn’t a particularly long or detailed project but it provides an interesting snapshot of where we are with sustainability awareness.

The Eco-nomics of Print

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

There were two very clear themes in the sustainability session at the recent FESPA Global Summit. The most important of these is that environmental sustainability goes hand in hand with business efficiency. Within the Verdigris community we have all known this for some time, so it was great to hear that the message is finally starting to spread.