The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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The Economics of Green

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

Ideals are all well and good but at the end of the day businesses exist to make the money that keeps economies afloat. Carbon calculating and offsetting exist in order to enhance the business. As someone at Mondi’s Green Event said earlier this spring, “green is about being better” and that extends to all interpretations about what better means, including more profitable.

Going Green in Guandong

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Shenzhen Polytechnic based in Guandong province in southern China was founded in 1993 and now caters for over 24,000 students. It has multiple colleges and over one thousand courses covering a range of vocational and academic subjects. The School of Media and Communications has 55 professors and a bevy of kit from Heidelberg, Agfa, Kodak and others. Of the several thousand students who graduate from the school each year, 99% find work in the printing and associated industries. We recently presented ISO 16759 (calculating and communicating the carbon footprint of print media products) to a group of several hundred students and got a quite astonishing response.

Newspaper Plant Efficiency

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Newspapers tell us they have had a rough ride over the last few years, and yet they still manage to turn a tidy profit. So it is good to hear examples of newspaper publishers greening up their acts, even if they are still pretty isolated events.

Get Your Factories in Shape

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Energy emissions are obviously fundamental to any carbon footprint calculation, regardless of industry sector. Apart from improving carbon footprint energy management saves money. Manufacturing emissions are generally massive in scale so for the printing and publishing industries it is more than a good idea for manufacturers to promote their environmental initiatives.

ISO 16759 Approved!

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

After what feels like forever but what is really only a couple of years, ISO 16759 (Quantification and communication of the carbon footprint of print media products), has been approved. Yay!!

This is very exciting, but it marks only the beginning of an important journey for our industry. We are expecting ISO to publish ISO 16759 this summer.

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