The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Hold Your Head Up Mr Printer!

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

The Toshiba fiasco is behind us but that doesn’t mean we can breathe even a little sigh of relief. The graphic arts industry has an uphill road to climb, if it is going to really be able to change its image. Actually that road isn’t particularly hard or steep because the industry has impressive achievements and unbeatable credentials when it comes to environmental impact. No other media can do what print can do: you can smell it, touch it, caress it and even lick it if you want. As yummy as all that iStuff is, it just doesn’t have the same sensory clout. And when it comes to media’s end of life, only print has a future.

National No Print Day a No Go

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

How could any company, large or small, possibly be so stupid as to come up with a National No Print Day? And yet that is what Toshiba America Business Solutions, Inc., recently planned to do. Their idea drew such opprobrium from the printing industry that they wisely withdrew it.

But this idiotic idea has actually done the printing industry a favour. It has demonstrated just how little people really think about print, and how easily it is taken for granted. People don’t at all appreciate that print is print, whether it comes out of a desktop printer or a high speed digital press. They don’t recognise or understand the technology continuum. They are mistakenly clutching electronic media in a loving embrace because they believe it produces no waste. This is also idiotic.

Sustainability Matters at EcoPrint

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Developing a green economy and making sure that development is sustainable is important for all businesses, including the printing industry. Print is embracing a green agenda not just because printers care about the environment. The sustainability message is a matter of survival for the printing industry in some developed markets. Large corporate customers want to be accountable to shareholders , so printers need answers. This much is obvious, however the recent EcoPrint Report, “The Business of Sustainability”, raised a number of other related concerns for the printing industry.

Answering Customer Calls for Environmental Accountability

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

A lot of big international brands are starting to get heavy about their carbon footprint. BMW for instance has a clear environmental policy and also expects its suppliers to maintain environmental management systems. Printers have been aware of this move amongst the big names for a number of years and many are setting up environmental initiatives in response. They want to be sure to have a sensible answer for the likes of BMW, Tesco or Marks & Spencers when want to know about a print service provider’s environmental credentials.

Heavy Metal Carbon Calculators

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

The mega traditional press manufacturers such as Heidelberg have been relatively slow to embrace the sustainability message. However, a bit like turning an ocean tanker, once the turn is underway it is slow but it is decisive. So it is with Heidelberg who is investing substantially into carbon calculation, in order to offset its emissions. We spent sometime at drupa with the folks leading this work, to find out how much of it is greenwash and how much is for real. A detailed evaluation will take more than a quick blog to cover, but the gist of it is that Heidelberg’s efforts are as sincere as they are impressive.

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