The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Chemical Attractions

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

One of the best television programmes around is a surprising and pretty shocking US offering, Breaking Bad. In one of the programme’s opening scenes the protagonist, a disappointed and downtrodden chemistry teacher, asks his students what chemistry is all about. The answer he gets is, rather obviously, “chemicals”. “No,” he shoots back, “chemistry is about change”. For the graphic arts industry, which has depended on chemicals for much of its history, this is absolutely spot on but not for the obvious reasons.

A Quick (Very Quick) Guide to Environmental Management

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

We get lots of enquiries about the value of standards, and some are easier to answer than others. In the case of environmental management standards a common question is the difference between the Eco Management & Audit Scheme (EMAS) and ISO 14001 (Environmental management systems). There is more to it than the one being European and the other international and so having wider relevance.

Preaching Print’s Sustainability

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Preaching to the converted has always seemed a little self-indulgent. And since the converted already agree with you (mostly), what’s the point? In the printing and publishing industries we unfortunately have a fragmented voice, when it comes to teaching print media’s sustainability to markets and consumers. Teaching’s too heavy a word, raising awareness is better. Whatever we call it, as an industry we should be promoting the sustainability more widely.

The Trouble with Labels

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Labels and packaging are amongst the most vibrant of print sectors, one of the few where the Internet is unable to cannibalise the business. Digital printing technologies are creeping into label and packaging printing, invading traditional domains and creating all sorts of new opportunities. Labels are a growth business but environmental impact has not been much of a consideration. And yet at the recent LabelExpo show in Brussels, Belgium, an exhibitor was offering “a new, user-friendly tool to help label printers and end-users understand the life cycle impacts of different labelstock products and get credible information on the environmental performance of their labels.”

Trees For Digital Sign & Displays?

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Trees are obviously vital to the printing and publishing industries, but they could well soon be vital in rather unexpected ways. The use of wood as a biomaterial beyond the conventional, is starting to change. For printers and publishers this has some interesting possibilities, ranging from furniture that can present digital versions of newspapers and magazines, through to roadsigns that appear to be part of a hedgeline or trees.

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