The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Print’s Value Ads

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

According to WAN-Ifra only 2.2% of newspapers’ revenues come from digital platforms, which might come as a surprise to fans of digital media. Why is it that print on paper is still so attractive to advertisers, despite the burgeoning social media numbers?

Slouching Towards Geneva

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

It has been two years since we wrote the first draft of a standard for calculating the carbon footprint of print media. Quite amazingly the standard is in its final phase, prior to publication. It has passed its latest ballot with flying colours and will then be= nipped and tucked by the ISO bods in Geneva prior to being sent out for its final two month vote.

A Matter of Policy

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Sustainability starts at home but it is surprising how many companies don’t have a company sustainability policy. A sustainability policy is a bit like a mission statement in that it provides a commitment to an ideal or at least to a goal. Like a mission statement though a sustainability policy needs to be flexible enough to give the company wriggle room as the business changes and hopefully grows on the basis of its commitment.

Tiny Steps Turn into Strides

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For many consumers battling with economic hardship, the environment has fallen down their list of priorities. But businesses seem not to be losing faith in such numbers. Those printing companies who are managing to keep their heads above water, have got the message the reducing environmental impact is also about reducing costs and improving efficiencies. Amongst the supplier community the concept of supplying carbon neutral kit is gradually taking hold and customers are starting to pay attention to their energy usage. Electrical meters integrated onto printing devices and related machinery are the next step forward in supporting these customers.

The European Union’s Ecolabel

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

After many years of prognostication the European Union has published its specification for an Ecolabel for products and services, excluding food and pharmaceuticals. This is a voluntary label designed to promote improved environmental performance. The idea is that consumers will choose products and services whose environmental impact on a life cycle basis is reduced. It isn’t clear what the baseline reference is for said reduction though, so this label will probably get used rather as calory labels do: less is better.

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