The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Benny & the Jets?

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

The indefatigable Benny Landa is on the road to promote his Nanograpic printing technology, an amazing implementation of piezo inkjet. This technology is set (according to Benny) to revolutionise the printing industry, creating a new category of print that has all the benefits of conventional offset, but with a substantially reduced environmental impact. The arguments for short run colour print produced on demand are well established in terms of sustainability. But what is interesting about the Landa technology is the fact that it started life as an energy source.

The CEPI Plan for 2050

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

The International Panel on Climate Change states in its fourth assessment report that “a sustainable forest management strategy aimed at maintaining or increasing forest carbon stocks, while producing an annual sustained yield of timber, fibre or energy from the forest, will generate the largest sustained mitigation benefit”. If ever there was an argument to support paper based media, this is surely it. Yet relatively few graphic arts industry organisations, or more importantly their PR machines, have picked up on it. The Confederation of European Paper Industries, CEPI has however been paying attention.

EcoPrint Counting Down

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

In a couple of weeks the inaugural EcoPrint show in Berlin will be over. What will it have achieved? Well, we can expect the usual boasts about visitor numbers that exceeded expectations and how everyone at the show was an important decision maker. Blah. Blah. So much so samey. Why do exhibition organisers proclaim their own success based on contrived visitor numbers instead of boasting about what their events have achieved for the industry? Only drupa seems to have the courage to admit falling numbers. It’s all so tediously predictable. Anyway, back to the plot. We, ever optimistic, have high hopes that there will be much more than the usual tired vanities after EcoPrint. With a bit of luck the post-show announcements will take the form of some strategic insights about the impact EcoPrint has had on the graphic arts business. What will EcoPrint tell us about how the European printing industry and its customers really feel about sustainable print?

Sustainability Becoming a Way of Life

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

It used to be that the market leader in an industry was the company with the biggest market share and the greatest financial clout. But times are changing and sustainability policy is part of the new barometer.

Some manufacturers serving the printing and publishing industries have long been heavy on the sustainability message. Ricoh and Canon for instance, both generous supporters of Verdigris, have a persistent voice, and Xerox’s is getting louder. These companies have a heavy presence in the wider office sector, so the breadth of their impacts is larger than the likes of Heidelberg, manufacturers whose interests are very sector specific. However Heidelberg and Komori are unique amongst the press manufacturing behemoths in that they publish annual sustainability reports.

Print Out Your Emails!!

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

How many times have you seen this silly message: Please consider the environment before printing this email? Even in the printing industry people put this at the bottom of their emails, which is absolutely daft. It effectively confirms an all too common and downright dangerous misconception. The implication of this type of message is that print is bad for the environment, but nothing could be further from the truth.

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