The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Printing plate price rises

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

Agfa and Kodak have recently announced that printing plate prices are to rise by about 10%. It’s just a matter of time before Fujifilm follows suit, even though the company put prices up by some 8% for US customers last December. The reason is that as the global economy grows, demand for aluminium vastly outstrips supply. The cost of raw materials for plate makers has consequently risen over 40% since 2010. Since December 2017 aluminium has risen in price from $2233, to $2305 per tonne on the 1st June. And the protectionist tariffs of ten percent imposed by the US government on its supposed allies and elsewhere can only make matters worse.

Expanding print’s reach

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

Looking at technology and raw materials processing is only part of the graphics industry’s sustainability picture. It’s easy to forget that if people don’t read, we lose whole markets for books, magazines and newspapers both in print and online.

Making textile printing more sustainable

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

The history of textile printing is a history of innovation, from transferring colours to substrates with carved woodblocks to digitally printed fabrics. In between such bespoke options are a slew of industrial processes that produce all manner of textiles from linens and curtains through to couture garments and t-shirts. The reversion to technologies that allow us to have custom clothes and interiors is creating all sorts of opportunities for new businesses, mostly driven by e-commerce.

FSC, PEFC and ISO 38200

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

The foresight of both the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC) is to be commended. Both organisations provide Chain of Custody (CoC) certifications for wood and wood-based products (furniture, paper and so on). The two have long been striving to make it easier for everyone to trust that products such as paper and building materials, are responsibly sourced. Their considerable efforts have also raised awareness of the need for proactive forest management. We also appreciate the urgent need to stop the loss of forests in developing markets. And we are especially keen on rain forest and habitat protection in places such as Indonesia, where the most egregious examples of arboreal vandalism occur.

Environmental thinking on a bigger scale

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

Imagination, ideas and technological innovation are what progress is all about. We care about what we understand, what we know, so we generally focus only on what directly impacts us. It is time for this narrow view to change. When it comes to graphics industry inventions that reduce impacts on the environment, we must start thinking bigger as well as thinking different. New technologies for reducing environmental impact cannot be considered in isolation. What improves a carbon footprint in one way might make it much worse in another.

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