The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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ISO 16759 Racing Into the Final Furlong

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

The news that ISO16759 (calculating the carbon footprint of print media) is galloping towards its final furlong prior to publication has caused a flurry of interest. We have recently been contacted by a number of European companies interested to be certified for compliance to this standard.

Slow & Steady Making Progress

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Since we started the Verdigris project in 2008, obviously much is different in the printing industry. Five years of economic mess and confusion have forced change on all of us. One of the apparent casualties of the rubbish commercial environment has been environmental impact reduction initiatives.

eBay Questions the Effectiveness of Digital Advertising

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Printed advertising has been the traditional bedrock of the publishing industry. Without it newspapers and magazines cannot exist, hence the carnage inflicted on those sectors since the advent of internet advertising. However a recent study by eBay* questions the value of Search Engine Marketing (SEM), suggesting that print is more sustainable, not just for the planet but for marketers as well.

Print to Store

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

We need to change our thinking about print. Yes, it is sustainable, yes it is lovely and yes it is good for the planet. None of this has to change. What has to change is our view of print’s purpose. Most of us tend to think of it as a tool for communications or as a beautiful object, for instance a well-produced book. But it is also a technology independent means of storing data, the ultimate environmentally friendly archive.

A Supply Chain Problem Taxing Our Brains

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

A printing company that wants to improve its environmental footprint can do a lot on their own, but increasingly they want to work with suppliers such as Xeikon or Agfa and others, who are also doing their bit. And so it goes up and down the supply chain, with environmental commitment involving customers, print service providers and subcontractors.

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