The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Print to Store

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

We need to change our thinking about print. Yes, it is sustainable, yes it is lovely and yes it is good for the planet. None of this has to change. What has to change is our view of print’s purpose. Most of us tend to think of it as a tool for communications or as a beautiful object, for instance a well-produced book. But it is also a technology independent means of storing data, the ultimate environmentally friendly archive.

A Supply Chain Problem Taxing Our Brains

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

A printing company that wants to improve its environmental footprint can do a lot on their own, but increasingly they want to work with suppliers such as Xeikon or Agfa and others, who are also doing their bit. And so it goes up and down the supply chain, with environmental commitment involving customers, print service providers and subcontractors.

Regulation Stepping Up

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

On the 3rd March the European Timber Regulations (EUTR) come into force. EUTR will effect paper providers worldwide, because placing illegal timber or timber products into European Union markets will be a criminal offence. Any organisation that might be affected by the EUTR must put in place procedures that guarantee the legal sourcing of the timber products they trade, including paper and board which may account for around 50% of the world’s timber production.

The Mobile Opportunity for Print

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

The volume of data sent over phone networks is set to overtake the volume of voice within the next few years. This could have significant implications for mobile printing applications. GSMA, the association for the mobile industry, make their prediction based on the huge numbers of mobile devices sold of late and the 6.8 billion global connections in 2012 that are set to grow to 9.7 billion by 2017. Mobile broadband had 1.6 billion connections in 2012 and is set to reach 5.1 billion by 2017. This is good news for the likes of EFI and HP both of whom have invested in mobile print.

Print on Demand an Expanding Model That’s Good for Green

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

One of the biggest arguments for digital print over its offset equivalents is that digital print can be produced on demand in exceedingly short runs. This saves waste and improves the economics of what makes for cost effective printing. With a fleet of distributed digital presses we can print short runs close to the point of use, for instance documents bespoke to a specific postal code. We have less inventory and transport emissions and for environment impact reduction it makes inestimable sense: none of the waste, chemicals or lengthy makeready of conventional offset.

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