The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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APP to Halt Clearing of Indonesian Tropical Forests (Again)

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Greenpeace once accused Asian Pulp and Paper (APP) of “pulping the planet” because of APP’s wanton destruction of Indonesian rain forests. But after years of pressure from numerous NGOs including Greenpeace and WWF, things may finally be changing for the better. In June 2012 in response to customer pressure, APP published a ten year sustainability roadmap. Part of the plan was the expectation to be reliant on raw materials from plantations by 2015 and that by then all APP suppliers would follow the High Conservation Value Forest (HCVF) standard. HCVF is an FSC forest management designation for forests that meet FSC forest stewardship criteria. The standard is designed to protect rare ecosystems, local community rights and biodiversity. Compliance to any standard depends on the integrity and transparency of the auditors, but following HCVF is at least a start.

Still a Steep Hill to Climb

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

Ricoh has recently published the results of a short survey it conducted at EcoPrint last year in Berlin. This wasn’t a particularly long or detailed project but it provides an interesting snapshot of where we are with sustainability awareness.

The Eco-nomics of Print

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

There were two very clear themes in the sustainability session at the recent FESPA Global Summit. The most important of these is that environmental sustainability goes hand in hand with business efficiency. Within the Verdigris community we have all known this for some time, so it was great to hear that the message is finally starting to spread.

Getting the Go Google-less Message

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

We have had an absolute torrent of response to the Go Google-less idea. The request to the industry to switch search engines from Google to something else has been amazing. The idea was to put pressure on Google in the hope of getting them to reconsider the Paperless 2013 campaign. This campaign claims that using paper is bad for the environment and that everyone should use electronic communications instead.

The Idiocy of the Paperless 2013 Campaign

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Greenwashing is bad enough but deliberately attempting to hijack sustainability awareness is downright poisonous. A group of corporations with Google at their head has set up a really stupid campaign. Using an environmental agenda the group is cloaking its need to up revenues through digital process management. They are campaigning to get office workers to rely exclusively on digital processes and electronic devices. According to their website “Paperless 2013 is a campaign to remove the need for paper from paperwork.” What they really mean is that it is a campaign to increase companies’ dependence on cloud storage, online bill management, accounting and the use of e-signatures.

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