The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, Fujifilm, HP, Kodak, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Ricoh First Company to Attain ISO 16759 Accreditation

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

It is great news to hear that Ricoh has achieved accreditation to ISO 16759 for the Ricoh carbon calculator. ISO 16759 (Communicating and calculating the carbon footprint of print media products) is a framework methodology that provides developers with the information necessary to create sound and reliable carbon calculators for use in the graphic arts. It was published only in July and is relevant for all players in a print media product supply chain, from designers through to printing and distribution. ISO 16759 is not a calculator but a set of requirements for what specific for calculators used in printing and publishing applications. It applies for all markets and all industry sectors.

Clean Up That Mess!

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

When we were living at home with our parents we heard it, and when we have children of our own we speak or even shout it. A messy home is bad enough. But a messy workplace is even worse because it reflects how little a business cares for its resources, human or otherwise. It also reflects how a company views the wider environment. The printing company owner who lets their press hall floor get strewn with rubbish, probably doesn’t care much for reducing their environmental impact. But does messiness matter beyond reflecting environmental awareness? Should we all be paying more attention to keeping our workspaces neat and tidy? Does it bring other benefits as well?

Taking the IT

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Getting rid of electronic stuff that is no longer cost effective is a major problem for all users of digital technologies. There are only so many relations on whom you can offload your creaking mobile phones and decrepit laptops. When it comes to bigger kit such as servers and desktop computers, businesses in all parts of the print media supply chain have some hard choices to make.

Green Shoots or Are You in the Weeds?

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

If you’re in the northern hemisphere, are you enjoying sleepy summer days, when not much seems to be happening? Or perhaps you’re struggling through cold and rain in the southern hemisphere. Either way your business hopefully is part of the busy cohort that is helping to produce signs of growth in the world economy. Worldwide economic data points to slender signs of improvement and this can only be good news for printers and publishers. Mixed in with the financial improvements there are signs of a revived environmental impact reduction awareness. The two go hand in hand. The most dramatic environmental news we’ve heard lately is that the Chinese government has committed a staggering $275 billion to cleaning its extremely dirty air over the coming five years. This is almost the total GDP of Norway!

Sustainability Policies Reaching Far and Wide

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Companies who reckon that the environment and sustainability are not high on corporate agendas are missing an important trick. Actually there is no trick to it, because sustainability policies add value as well as saving money for the business. According to McKinsey & Co, a consultancy, sustainability is a permanent management fixture for 70% of CEOs. McKinsey get this number from the results of their annual global survey. This work looks at how businesses manage sustainability and related policies to improve a company’s growth prospects and add value to the business.