The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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The European Union’s Eco-Label

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

Regulation, rules and compliance requirements are increasingly tangling businesses up in red tape, despite the efforts of politicians. The latest option for the printing industry to consider is the EU Eco-label, which was launched in August 2012. Thanks to the efforts of Intergraf, the European association of printing industry associations, the label’s requirements are not completely beyond the bounds of reason for the printing industry. We are working on a longer article to explain this new label, but in the meantime here is a short perspective on what the EU Eco-label means for printing professionals.

Investing for 2013 and Beyond

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

It has been a trying year for most of us. This is mainly because of the difficulties of keeping up with everything, from Fespa, drupa and EcoPrint, through to the daily tsunami of news and information hitting us from every direction. It has also been tough because of the slowing worldwide economy. For all of us who care about the environmental impact of print, it has been particularly hard to keep print’s sustainability at the top of companies’ agendas.

Green is the New Black

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Colour aficionados, Pantone, have announced its colour of the year for 2013, described as “a lively, lush, radiant green … sophisticated and luxurious”. You can check it out here: http://bit.ly/X4mDz5.

Pantone also describe it as “the colour of beauty and new life” and for the graphic arts industry green is an especially poignant choice, because green is the new black. The printing and publishing industries have been wrestling with reinvention for the last few years with heavy losses on both sides of the supplier/customer equation. Many survivors are hanging on because they have invested in a sustainable future, with demonstrable environmental awareness and appreciation of the need for sustainability in media. In a future where media choices are seemingly endless and where digital media and print sit alongside one another, print is the environmentally friendly preference so green is definitely the new black.

What Happened in Doha?

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

With Kyoto about to expire and the main outcomes of Copenhagen withering, hopes were high for the recently-concluded Doha round of climate change talks. And there were some exciting outcomes. The big news is the “loss and damage” agreement for countries suffering as a result of climate change. They will be able to claim compensation from major polluters including Europe, the US and China. The objective is “to address loss and damage associated with climate change impacts in developing countries, that are particularly vulnerable to the adverse effects of climate change to enhance adaptive capacity”. Needless to say, this went down like a tonne of carbon bricks with big polluting nations, including China which classes itself as a developing nation even though it is the world’s biggest polluter and its economy is set to overtake that of the US within the next few years.

The IT Game & Counting its Cost

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Thanks to Agfa for pointing us at a recent article in the New York Times looking at the amount of energy the Internet consumes. Facebook, the main subject of the article, has to support over one billion users so the energy required for its servers is stupendous. So how can the emissions on that energy be quantified? Not a simple question, but one that has to start somewhere. For instance, how much data processing power is required to support a single FaceBook user sitting on the site for say one hour per day?

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