The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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EcoPrint Counting Down

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

In a couple of weeks the inaugural EcoPrint show in Berlin will be over. What will it have achieved? Well, we can expect the usual boasts about visitor numbers that exceeded expectations and how everyone at the show was an important decision maker. Blah. Blah. So much so samey. Why do exhibition organisers proclaim their own success based on contrived visitor numbers instead of boasting about what their events have achieved for the industry? Only drupa seems to have the courage to admit falling numbers. It’s all so tediously predictable. Anyway, back to the plot. We, ever optimistic, have high hopes that there will be much more than the usual tired vanities after EcoPrint. With a bit of luck the post-show announcements will take the form of some strategic insights about the impact EcoPrint has had on the graphic arts business. What will EcoPrint tell us about how the European printing industry and its customers really feel about sustainable print?

Sustainability Becoming a Way of Life

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

It used to be that the market leader in an industry was the company with the biggest market share and the greatest financial clout. But times are changing and sustainability policy is part of the new barometer.

Some manufacturers serving the printing and publishing industries have long been heavy on the sustainability message. Ricoh and Canon for instance, both generous supporters of Verdigris, have a persistent voice, and Xerox’s is getting louder. These companies have a heavy presence in the wider office sector, so the breadth of their impacts is larger than the likes of Heidelberg, manufacturers whose interests are very sector specific. However Heidelberg and Komori are unique amongst the press manufacturing behemoths in that they publish annual sustainability reports.

Print Out Your Emails!!

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

How many times have you seen this silly message: Please consider the environment before printing this email? Even in the printing industry people put this at the bottom of their emails, which is absolutely daft. It effectively confirms an all too common and downright dangerous misconception. The implication of this type of message is that print is bad for the environment, but nothing could be further from the truth.

Recycle At Your Cost

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

We all know that recycling is the way to go if we are to preserve our planet’s natural resources. But are we all fully on board with what it will cost to do so? Our concept of commercial success is profit and all too much effort goes into maximising it without necessarily appreciating that the bottom line isn’t the only line we should not cross. Perhaps it’s time for some renewed thinking on the nature of success and profitability?

Carbon Footprinting Walking Wide and Loose

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

One of the world’s biggest advertising agencies is BBDO, based in New York and the first ad agency to set up its own inhouse printing facility, way back in 1894. FedEx and Gillet are amongst BBDO’s clients and the company boasts some great achievements in its history. One more can be added: Cut! CO2, the Carbon Film Quote, although it’s odd that they couldn’t come up with something a little bit snappier, given their line of business.

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