The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, Fujifilm, HP, Kodak, Miraclon, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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April Blooms

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

Hostilities between the WWF and Asia Pacific Resources International Limited (APRIL) are not about to cease, but tensions may be lessening slightly. The WWF has announced that it welcomes APRIL’s recently launched Sustainable Forest Management Policy (SFMP). This policy commits APRIL to forest conservation efforts in “areas equal in size to its plantations”. This is quite an undertaking and one that apparently sets a new standard for Indonesian pulp and paper companies. It looks like the WWF reckon that APRIL’s policy is bolder than that of its rival Asian Pulp & Paper (APP). Together APP and APRIL are responsible for mass destruction of huge areas of Indonesian rain forests and habitats.

PET Peeves

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Polyethylene terephthalate otherwise known as PET, is used in packaging worldwide and is readily recycled. PET provides the raw material for bottles and containers and for all sorts of food packaging, and can even be used for paper making. But in India there is a bizarre recommendation that the government should ban the stuff.

Pulp Fiction

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We recently came across an environmental story that is just too good to be true, and yet it is true. It seems that in every mile of the M6 Toll motorway in the UK there are 92,000 pulped copies of Mills & Boon romantic novels. A novel approach to reuse indeed.

Gadgets for Geeks & Printers

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

A few weeks ago we got asked by a trade journalist for help with an article, so through slightly gritted teeth we did our best to help the guy meet his deadline. His article was supposed to be a list of gadgets that printers could buy to help them be more effective. There was really only one way to answer: colour management, preflight tools, new presses, computer-to-plate equipment, the list of amazing tools the graphic arts development community has to offer is endless. Gadgets indeed. If the question had been for gadgets that help reduce environmental impact, the answer would have been rather harder to answer. It set us off looking beyond the graphic arts elsewhere for environmental technologies that would benefit printers.

Deinking Simmering Along

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

We have had a terrific response to the idea that the industry would benefit from a deinking standard. Some of the response has been very positive, and some has been rather more tempered. Between established approaches such as INGEDE Method 11 and a host of bespoke approaches there is a massive gulf. A standard would have to bridge that gulf without being so feeble that it would be useless.