The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, Fujifilm, HP, Kodak, Miraclon, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Pulp Fiction

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

We recently came across an environmental story that is just too good to be true, and yet it is true. It seems that in every mile of the M6 Toll motorway in the UK there are 92,000 pulped copies of Mills & Boon romantic novels. A novel approach to reuse indeed.

Gadgets for Geeks & Printers

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

A few weeks ago we got asked by a trade journalist for help with an article, so through slightly gritted teeth we did our best to help the guy meet his deadline. His article was supposed to be a list of gadgets that printers could buy to help them be more effective. There was really only one way to answer: colour management, preflight tools, new presses, computer-to-plate equipment, the list of amazing tools the graphic arts development community has to offer is endless. Gadgets indeed. If the question had been for gadgets that help reduce environmental impact, the answer would have been rather harder to answer. It set us off looking beyond the graphic arts elsewhere for environmental technologies that would benefit printers.

Deinking Simmering Along

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

We have had a terrific response to the idea that the industry would benefit from a deinking standard. Some of the response has been very positive, and some has been rather more tempered. Between established approaches such as INGEDE Method 11 and a host of bespoke approaches there is a massive gulf. A standard would have to bridge that gulf without being so feeble that it would be useless.

Awards Idea Looking for a Home

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

OK so here’s the thing. We would like to see an environmental award initiative for the graphic arts industry that cuts across geographies, technologies and printing sectors. This initiative would include a series of categories that are easy to understand and easy for printers, publishers and manufacturers to submit entries for. Ideally the awards would be judged and awarded at a major international trade show such as drupa. Maybe this should be a target for drupa 2016?

Customers Starting to Care

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

Pushing the value of environmental awareness has been tough over the last forever of business slump and economic drear. But that doesn’t mean the environment has fallen from everyone’s agenda. Kodak and Agfa plus a bevy of their customers have stuck to their eco-guns and their efforts are bearing fruit. The two manufacturers have set up environmental awards programmes to recognise their customers’ environmental initiatives and recently announced the winners: http://bit.ly/1a40hVt and http://bit.ly/1gdxrG9

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