The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Getting the Go Google-less Message

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

We have had an absolute torrent of response to the Go Google-less idea. The request to the industry to switch search engines from Google to something else has been amazing. The idea was to put pressure on Google in the hope of getting them to reconsider the Paperless 2013 campaign. This campaign claims that using paper is bad for the environment and that everyone should use electronic communications instead.

The Idiocy of the Paperless 2013 Campaign

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Greenwashing is bad enough but deliberately attempting to hijack sustainability awareness is downright poisonous. A group of corporations with Google at their head has set up a really stupid campaign. Using an environmental agenda the group is cloaking its need to up revenues through digital process management. They are campaigning to get office workers to rely exclusively on digital processes and electronic devices. According to their website “Paperless 2013 is a campaign to remove the need for paper from paperwork.” What they really mean is that it is a campaign to increase companies’ dependence on cloud storage, online bill management, accounting and the use of e-signatures.

The European Union’s Eco-Label

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

Regulation, rules and compliance requirements are increasingly tangling businesses up in red tape, despite the efforts of politicians. The latest option for the printing industry to consider is the EU Eco-label, which was launched in August 2012. Thanks to the efforts of Intergraf, the European association of printing industry associations, the label’s requirements are not completely beyond the bounds of reason for the printing industry. We are working on a longer article to explain this new label, but in the meantime here is a short perspective on what the EU Eco-label means for printing professionals.

Investing for 2013 and Beyond

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

It has been a trying year for most of us. This is mainly because of the difficulties of keeping up with everything, from Fespa, drupa and EcoPrint, through to the daily tsunami of news and information hitting us from every direction. It has also been tough because of the slowing worldwide economy. For all of us who care about the environmental impact of print, it has been particularly hard to keep print’s sustainability at the top of companies’ agendas.

Green is the New Black

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Colour aficionados, Pantone, have announced its colour of the year for 2013, described as “a lively, lush, radiant green … sophisticated and luxurious”. You can check it out here:

Pantone also describe it as “the colour of beauty and new life” and for the graphic arts industry green is an especially poignant choice, because green is the new black. The printing and publishing industries have been wrestling with reinvention for the last few years with heavy losses on both sides of the supplier/customer equation. Many survivors are hanging on because they have invested in a sustainable future, with demonstrable environmental awareness and appreciation of the need for sustainability in media. In a future where media choices are seemingly endless and where digital media and print sit alongside one another, print is the environmentally friendly preference so green is definitely the new black.