The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, Fujifilm, HP, Kodak, Miraclon, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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2014 Wish List

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Across the industry, we are all looking forward to writing new stories in 2014, stories that tell of revenue growth and profitability, of new business and rising customer numbers. We all want more engagement and more dialogue with our markets and we all want to see printers and publishers gain ground. And when it comes to environmental impact improvement, there are some specifics we’d like to see.

Fespa Sustainability Awards

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Fespa has added a Sustainability category to its prestigious international awards programme. We are honoured to have been invited to help judge the entries. Judging is always a tricky business, whether its kids at a Pony Club rally or an important industry award. In the case of the former it’s generally best to decline: all those pushy parents and tearful children. But in the case of the FESPA offer we are very pleased and keen to get involved, because sustainability is so important to our industry. And recognising achievement sets standards that others can strive to meet.

Paper Tigers Hear them Roar

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

The paper industry has often been the target of chippy greens looking to offload their eco-anger. If past practise is anything to go by, they have some justification, but it is time to start cutting paper companies a lot more slack. Pulp and paper manufacturers have made massive improvements to their environmental footprint over the last few years, not least substantial reductions in energy usage and waste. The Confederation of European Paper Industries (CEPI), is now taking steps to improve it even more.

A Thing of Beauty is an Ancient Book

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

We hear a lot about the wonders of digital media and for several years it has had print in a more than mild state of panic. The Bay Psalm Book is just the latest addition to the list of reasons to choose print over electronic media. This slender volume is the first book ever printed in America, using a press especially (and very slowly) shipped in from England. This little book of 150 sacred poems is extremely rare, with only eleven copies still extant. But at least there are copies of the work. In four hundred years will we be able to say the same of this year’s edition of Wikipedia, or your Facebook timelines?

Stepping Up to the Plate

medium_Laurel_2012.jpegThe weekly Verdigris blog by Laurel Brunner

Agfa has introduced a new chemistry-free plate, the Azura TU with a tonal range of 1-99% supporting linescreens of up to 240lpi, holding a 20 micron spot and run lengths of up to 150,000. This is quite a leap up in durability so this plate will be attractive to volume offset printers, not least because it will last on press.

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