The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, Fujifilm, HP, Kodak, Miraclon, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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ISO Publishes ISO 16759 (Quantifying and calculating the carbon footprint of print)

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Well it has been a rocky road and we met with an awful lot of opposition, but we made it. To all 66 members of Working Group 11, the international band of hardy volunteers who authored ISO 16759 for ISO, thank you for your effort and commitment. Thanks to you the graphic arts industry and its customers have a single reference framework for carbon calculators. Print buyers will be able to trust that carbon calculators used for print media carbon footprinting studies work to a common reference. The framework that ISO 16759 provides means that the industry has the flexibility to create carbon calculators for different applications and sectors, all to a common standard. As long as they follow the specifications of ISO 16759, their quality can be trusted and they can be fine tuned for different types of print media, from labels to direct mail.

Getting Uglier in Indonesia

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Despite protestations to the contrary the steady destruction of Indonesian rain forests continues. A few weeks ago Asia Pacific Resources International Limited (APRIL), one of Asia’s larger pulp and paper companies requested the FSC to withdraw their Chain of Custody certificates (COC). A COC confirms that wood and wood-based products originate from sustainably managed forests. Serious stuff indeed, but this is more than a local squabble between FSC and APRIL. And as always with forests and mega corps, it is not a simple matter.

Be Green to Be Seen

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

Every time we go to a trade show it seems the amount of greenwash sloshing about gets thicker and sloppier. And although it might not seem so, this is a good thing. It’s good because it reflects suppliers’ and manufacturers’ awareness that they need to be green to be seen. They may not understand what being green really means, but at least they know it matters to their customers. There is another reason why greenwash is good: plenty of genuinely great green initiatives are floating about in the mix.

Green the New Gold

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

Fespa opens its doors this week and includes an impressive array of environmental content. For instance, Caldera will be showing an inRIP carbon footprint calculator and there will be a glut of new environmentally friendly, UV curing digital presses on show.

The Economics of Green

medium_Laurel.jpgThe weekly Verdigris blog by Laurel Brunner

Ideals are all well and good but at the end of the day businesses exist to make the money that keeps economies afloat. Carbon calculating and offsetting exist in order to enhance the business. As someone at Mondi’s Green Event said earlier this spring, “green is about being better” and that extends to all interpretations about what better means, including more profitable.