The Weekly Verdigris Blog by Laurel Brunner

This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Epson, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

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Sustainable by Design

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

We go on a lot about what printers can do to reduce their environmental impact. But we hardly ever mention the contribution graphic designers make to sustainability. As with colour management, a designer’s decisions during the creative stages of a project, can have a profound impact on the recyclability of the final results. Don’t let anyone tell you that making informed choices compromises a designer’s creativity. For those designers who take the trouble to get informed, the opposite is more likely.

Another Green World

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

It seems like everyone’s at it. Humdinger green plans abound, but some green initiatives are better than others. And some have more credibility than others. The ones that bash paper are the worst. If you read or hear claims that paper’s use is responsible for the mass destruction of trees, be suspicious. Initiatives that look complicated or that require dedicated resources can be viewed a little more hopefully.

Do We Need More than ISO 14001?

medium_2015_Laurel B.jpgThe weekly Verdigris blog by Laurel Brunner

If you wanted to put a green label on a printing company, what would you look for? The usual differentiator amongst printers is compliance and ideally formal certification to ISO 14001. Compliance to this environmental management standard is based on a company’s environmental policy and how well the organisation conforms to that policy. There are requirements for management reviews and documentation, but this may not be enough to certify the overall greenness of a particular business.

Sustainability at drupa

medium_laurel3.jpgThe weekly Verdigris blog by Laurel Brunner

The industry’s mega show is an all consuming beast that is already exhausting. There has been an onslaught of previews, announcements and rumour, so much so that we all just want it to be over. Based on what we have heard so far, drupa 2016 will not be remembered for driving conversations about the environmental impact of print. Fortunately for our industry some exhibitors, a rare few, are making sustainability a key platform at the show. Among these, Agfa has gone furthest so far.

Colour Me Rainbow

medium_laurel2015.jpgThe weekly Verdigris blog by Laurel Brunner

Well how bored are we all with colour management? Marginally bored? Slightly bored? Very bored? Bordering suicidally bored? We are all somewhere on the spectrum, as it were, to some extent ranging from say pale yellow to pale purple. But boring as it may be colour management is about money management. It’s also about environmental management, so this is why we simply have to keep banging on about it.